The first step to reaching them with the right offer

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If you send people emails that don't appeal to their tastes, you can't expect them to be interested, let alone buy. Therefore, your goal should be to get as much information about your recipients as possible, based on which you can divide them into different groups and then address each of them with emails that are tailored to them. How can you learn as much as possible about your recipients? You can do this using, for example, the following segmentation methods:

• Demographics
• Pages visited
• Geolocation
• Past purchases
• Surveys and questionnaire results

Once you learn more about each of france phone number data your recipients, you can work on personalizing your emails to target specific groups.

Improve CTR
Email engagement is based on the number of clicks on your emails that are opened. So the best way to increase user engagement is to improve your CTR . How to do this? Try using strong calls to action (CTAs) .
Avoid using vague sentences at the end of your emails. Instead, end your message with a compelling call to action that the recipient won’t be able to resist. Mention a benefit the customer can get, such as free shipping.

Use strong calls to action, but remember to keep them short and concise.

Another way to increase interactivity is to add various contests, questionnaires, and polls. You can also include links to your company's social media at the end of the email . This can encourage your users to connect with you in ways other than just email.

Try different email sending times
Some emails get higher open and click-through rates when you send them at specific times. If you’re new to tracking user behavior, you can start by testing different send times. You can also try different email designs with different colored buttons. Testing different designs and send times will allow you to learn more about your readers. This will help you refine your strategy and get the most engagement from your users.