What is a listing advertising agency?
Posted: Sat Feb 22, 2025 5:21 am
Listing ad management is a service that entrusts a specialized company with the management and operation of ads displayed on search results screens such as Google Search and Yahoo! Search. We handle tasks that ecuador mobile database require specialized knowledge and skills, such as budget management, keyword selection, bid adjustment, and ad copy creation.
Basic business operations of listing advertising management agency
Business Category Specific work content
Account Design Creating new ad accounts, improving existing accounts, and designing campaigns
Keyword Management Keyword research, negative keyword settings, search query analysis
Bid Management Set bids, adjust automated bidding, and optimize budget allocation
Ad copy creation Planning and drafting ad copy, conducting A/B testing, and setting display options
One of the reasons why many companies use listing ad management services is that they can expect a higher cost-effectiveness compared to managing their ads in-house.With proper management by experts, you can prevent wasteful advertising costs and expect to improve your conversion rate.
Target platforms for listing ad management services
In Japan, the following three platforms are the main targets:
Google Ads (formerly Google AdWords)
Yahoo! Ads (formerly Yahoo! Promotional Ads)
Microsoft Ads (formerly Bing Ads)
Each of these platforms has its own unique characteristics and operating rules, so they require the operation of experts who are familiar with each platform.We'll explain this in more detail in the next chapter.
Basic business operations of listing advertising management agency
Business Category Specific work content
Account Design Creating new ad accounts, improving existing accounts, and designing campaigns
Keyword Management Keyword research, negative keyword settings, search query analysis
Bid Management Set bids, adjust automated bidding, and optimize budget allocation
Ad copy creation Planning and drafting ad copy, conducting A/B testing, and setting display options
One of the reasons why many companies use listing ad management services is that they can expect a higher cost-effectiveness compared to managing their ads in-house.With proper management by experts, you can prevent wasteful advertising costs and expect to improve your conversion rate.
Target platforms for listing ad management services
In Japan, the following three platforms are the main targets:
Google Ads (formerly Google AdWords)
Yahoo! Ads (formerly Yahoo! Promotional Ads)
Microsoft Ads (formerly Bing Ads)
Each of these platforms has its own unique characteristics and operating rules, so they require the operation of experts who are familiar with each platform.We'll explain this in more detail in the next chapter.