Benefits of a Resources Page – And How to Build This Asset

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If you are looking to boost the success of your content marketing program, (and really, who isn’t?), then you will need to build a dedicated resources page. Through its optimized layout, this web page allows you to compile all your resources in a single place for quick and easy access by your readers. With this step, you can start to position your company as a leader in the industry — and drive traffic to your site and loyalty to your brand.

Still not sold on the idea?

Use this guide to learn more about the benefits of building a strong resources page — and how to get started — to see why you should even bother.

Amplify the Credibility of Your Site
A resources page allows you to cater to all the needs of your client base, amplifying the credibility of your site as a result. As you give your visitors the content they need to make purchase decisions, and get the most usa cell phone number list out of your products and services, search engines begin to recognize your site as a source of credible information. With this increase in credibility, your SEO elements can better drive new traffic to your site — and your helpful resources will keep visitors coming back for more.

Improve the Customer Experience
Search engine algorithms tend to prioritize elements that improve the customer experience above all else. This focus perfectly aligns with your own as you optimize your products, services, and operations to speak to your customers’ needs. A resources page brings this all together by ensuring your website can fully answer all industry questions and elevate the customer experience beyond anything your competitors might offer. Your customers will think of your site first whenever they need information, boosting site traffic and engagement with your company. And even if they don’t, search engines will send them your way once again.