Increasing booking conversion rates in the travel industry
Posted: Sat Feb 22, 2025 5:55 am
A travel company was tracking user behavior on their booking site using pixels alone, but due to the nature of travel products, where users often behave across multiple devices, the data was fragmented, making it difficult to get a complete picture of conversion information.
To address this issue, they introduced a conversion API to improve omnichannel tracking and integrated data collection from their mobile app in addition to their website. As a result, their booking panama mobile database conversion rate increased by more than 20%, resulting in a significant increase in revenue.
assignment Solution Introduction Results
Data is fragmented Conversion API and app integration Increased booking rate (+20%)
Reduced targeting accuracy Ad delivery algorithm optimization Improved ROI (+25%)
In this way, systems that can accurately track complex user behavior are making a significant contribution to increased revenue in the travel industry.
Success factors for conversion API implementation
These success stories all have the following common factors:
Accurate settings for data integrity: By using pixels and APIs together, data loss was minimized.
Strengthening platform integration: Integrate with multiple sources, including CRM and apps, for consistent data collection.
Reviewing advertising operations strategy: Even after the settings were made, regular analysis was conducted to improve targeting accuracy.
To effectively use the conversion API, it is important to analyze data and take measures to improve it as needed, even after implementation. This will help you maximize the results of your advertising.
To address this issue, they introduced a conversion API to improve omnichannel tracking and integrated data collection from their mobile app in addition to their website. As a result, their booking panama mobile database conversion rate increased by more than 20%, resulting in a significant increase in revenue.
assignment Solution Introduction Results
Data is fragmented Conversion API and app integration Increased booking rate (+20%)
Reduced targeting accuracy Ad delivery algorithm optimization Improved ROI (+25%)
In this way, systems that can accurately track complex user behavior are making a significant contribution to increased revenue in the travel industry.
Success factors for conversion API implementation
These success stories all have the following common factors:
Accurate settings for data integrity: By using pixels and APIs together, data loss was minimized.
Strengthening platform integration: Integrate with multiple sources, including CRM and apps, for consistent data collection.
Reviewing advertising operations strategy: Even after the settings were made, regular analysis was conducted to improve targeting accuracy.
To effectively use the conversion API, it is important to analyze data and take measures to improve it as needed, even after implementation. This will help you maximize the results of your advertising.