Now that we talked a lot about differences and similarities, it is time to act!
Posted: Sat Feb 22, 2025 6:28 am
How can you use both effectively?
It is important to say that you don’t have to choose one marketing approach over the other.
We, as a society, are still transitioning from consuming traditional media and advertising to go fully digital. There is still space to work on both fronts, depending on age range, social class, and buying habits.
When doing both, what you need the most is integrating Digital’s data tracking and Traditional Marketing monitoring. They need to have individual KPIs, but all centralized in a single, greater goal.
They have to talk to each other too. When there is a seamless connection between malaysia cell phone number list physical and digital advertising, a company starts to create a real omnichannel strategy — being available wherever its audience needs it to be.
Where to start?
You have a lot of work ahead of you, but some decisions are needed beforehand, so you can start with the right foot and optimize your marketing campaign from planning to execution. Pay attention to the following tips!
Know your buyer persona better
If what defines your decisions is a client-focused strategy, you have to gather all the information available about them. All that data needs to be considered when creating your persona.
A buyer persona is a fictional profile that takes much more into account than a simple target audience research. Beyond age and socioeconomic status,you need to know more information such as their pains, their desires and their language.
In this context, you also need to know what channels they use the most, how they interact with content, and what they expect from the brands they consume. This is how you find your perfect marketing campaign.
Allocate resources based on data
As we said, there are too many traditional and digital channels to bet on all of them at once. Deciding the best ones for you depends a lot on the data you have.
We are talking about information on your audience, in the competition, and on the market. The more, the better. With intelligence and focus, you can extract a lot of good insights on what works for you.
It is important to say that you don’t have to choose one marketing approach over the other.
We, as a society, are still transitioning from consuming traditional media and advertising to go fully digital. There is still space to work on both fronts, depending on age range, social class, and buying habits.
When doing both, what you need the most is integrating Digital’s data tracking and Traditional Marketing monitoring. They need to have individual KPIs, but all centralized in a single, greater goal.
They have to talk to each other too. When there is a seamless connection between malaysia cell phone number list physical and digital advertising, a company starts to create a real omnichannel strategy — being available wherever its audience needs it to be.
Where to start?
You have a lot of work ahead of you, but some decisions are needed beforehand, so you can start with the right foot and optimize your marketing campaign from planning to execution. Pay attention to the following tips!
Know your buyer persona better
If what defines your decisions is a client-focused strategy, you have to gather all the information available about them. All that data needs to be considered when creating your persona.
A buyer persona is a fictional profile that takes much more into account than a simple target audience research. Beyond age and socioeconomic status,you need to know more information such as their pains, their desires and their language.
In this context, you also need to know what channels they use the most, how they interact with content, and what they expect from the brands they consume. This is how you find your perfect marketing campaign.
Allocate resources based on data
As we said, there are too many traditional and digital channels to bet on all of them at once. Deciding the best ones for you depends a lot on the data you have.
We are talking about information on your audience, in the competition, and on the market. The more, the better. With intelligence and focus, you can extract a lot of good insights on what works for you.