Reels or IGTV: Which is better to use on Instagram?

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The most common questions from Instagram Business users are about which of the features offered by the platform is the best, Reels or IGTV?

Nowadays, a company's presence on social media is essential for it to be relevant in the market.

Amidst so many options, such as Facebook, Twitter, Linkedin and Tiktok, Instagram business has been gaining more and more prominence, even more so with the constant updates and new tools offered.

Currently, companies present on this platform are abusing IGTV and Reels , and the results have been quite satisfactory.

But do you know the functions of each of them? Which one is the best? How to use each one? Keep reading and we will help you.

IGTV for Business
In 2018, Instagram launched IGTV , a tool that allows you to watch longer videos within the platform.

This service can bring countless benefits to denmark telegram data company, as it allows you to transmit your content in a more educational and complete way.

Furthermore, people are increasingly connected to Instagram for a variety of reasons, and using all the tools and opportunities makes it easier to contact your potential consumers.

Unlike videos uploaded directly to Instagram , IGTV videos can be up to 60 minutes long. This allows you to plan your content in a more elaborate and complete way, unlike the improvisation that usually occurs in stories.

It's worth remembering that videos posted on IGTV are not automatically sent to your Instagram feed . If you want them to appear in your feed, you need to click on "post a preview", and only then will a preview be made available as a post.

Reels for companies
Reels is the platform's newest darling, it is directly linked to stories .

Basically, its objective is to facilitate and improve editing of quick videos of up to 30 seconds, which is why it provides several options that stimulate users' creativity, such as music, effects, speed adjustments and others.

However, this tool must be adapted according to your company's needs.

So before creating your video, you should think about what the objective is and what you want to add to your work.

Reels brings a more informal and relaxed tone to your communication, and also helps you showcase details of products and services in a more creative and fun way. So if your business requires formality, Reels may not be the best option for you.

The secret to a good result is to evaluate your audience's preferences and your company's objective, so you can choose the ideal service.

Reels or IGTV: Which is Better?
When it comes to IGTV and Reels , each platform offers different features, which doesn't mean one is better than the other.

In the case of companies, the preference for IGTV or Reels comes from the public itself, but of course you can use both.

The main thing to do in this case is to identify what your client is most interested in and mediate the content according to the functionality of each service.

BONUS: Is it possible to know who watched your Reels or IGTV?
The answer is simple: NO!

According to Instagram , viewing and sharing permissions vary depending on your profile's privacy settings.

On public accounts, anyone on Instagram will have access to your information, Reels , IGTV , videos, feed, stories and more.

They may appear in the “Explore” tab as well as in other search and hashtag locations.

On private accounts, only your pre-approved followers can view and share your videos.

If this happens, the person who received the share must also be your follower to view it.

So how do you view information on Reels and IGTV?
In the case of Reels, go to your profile, tap on a video and access:

Who liked and commented;
Video plays, which is how many times someone played the video (this does not include replay actions, and it is worth remembering that this metric is still under development, so it may not be accurate);
If this video was chosen to be featured on Reels .
On IGTV it's not much different, you can:

See the number of likes;
Number of shares;
Views;
How many seconds were watched;
Although the metrics are not as accurate and complete, it is worth noting that these are recent tools, and furthermore, the Instagram platform is constantly updated, and this information may be changed at any time.

Conclusion
When you have a business, any tool that can boost your sales and services is valid. So use all the resources the platform has to offer.

Social networks are already adapting to the business world, as they know the advantages and practicality that this can provide to users.

If you have a company that is not yet part of this digital world, don't waste any more time and start now!

If you still have any questions or don't know where to start, contact us and find out about all the benefits available for your business.