Bounce rate trends by industry
Posted: Sat Feb 22, 2025 7:16 am
As mentioned above, bounce rates vary by industry. Below is a brief explanation of the bounce rate characteristics of major industries.
E-commerce:Since users are often prompted to take the next action, such as making a purchase or adding to their cart, it is ideal to keep the bounce rate low.
Information site:Since most users only view the article and then finish, the belgium mobile database bounce rate tends to be high. Therefore, even a bounce rate of around 70% is considered acceptable in this industry.
Landing Page:Because users expect to complete information on one page, the bounce rate is structurally high. However, improving the conversion rate is important.
Points to consider when setting a bounce rate target
It is important to determine what bounce rate is appropriate for your site. Here are some things to consider:
Identify the purpose of your site or page:Bounce rate goals are different for pages that are primarily informational and pages that are intended to encourage purchases or inquiries.
Analyze your current bounce rate:Use Google Analytics 4 to review your current data and compare it to industry averages to set appropriate targets.
Per page instead of site-wide:Bounce rates vary greatly depending on the page, so having target values that correspond to each purpose is the key to success.
For example, not only do you need to keep your overall site bounce rate low, but you also need to ensure that certain important pages have the appropriate bounce rates they expect.
You can gain a deeper understanding of user behavior and pinpoint areas for improvement on your site.
E-commerce:Since users are often prompted to take the next action, such as making a purchase or adding to their cart, it is ideal to keep the bounce rate low.
Information site:Since most users only view the article and then finish, the belgium mobile database bounce rate tends to be high. Therefore, even a bounce rate of around 70% is considered acceptable in this industry.
Landing Page:Because users expect to complete information on one page, the bounce rate is structurally high. However, improving the conversion rate is important.
Points to consider when setting a bounce rate target
It is important to determine what bounce rate is appropriate for your site. Here are some things to consider:
Identify the purpose of your site or page:Bounce rate goals are different for pages that are primarily informational and pages that are intended to encourage purchases or inquiries.
Analyze your current bounce rate:Use Google Analytics 4 to review your current data and compare it to industry averages to set appropriate targets.
Per page instead of site-wide:Bounce rates vary greatly depending on the page, so having target values that correspond to each purpose is the key to success.
For example, not only do you need to keep your overall site bounce rate low, but you also need to ensure that certain important pages have the appropriate bounce rates they expect.
You can gain a deeper understanding of user behavior and pinpoint areas for improvement on your site.