Social Selling: learn how to increase your sales using this strategy
Posted: Sat Feb 22, 2025 7:16 am
Social selling is the process of building relationships and making sales through social media. Businesses can use platforms like Facebook, LinkedIn, Twitter, Instagram, and TikTok to go through this process.
Many companies and professionals are already using concrete strategies on their social networks to attract new customers. Do you know why? Because they know that there are thousands of people in Brazil and around the world who may be looking for their product or service online.
Keep reading and learn all about Social Selling!
Social Selling: learn how to increase your sales using this strategy
What is Social Selling?
As you may have noticed in recent years, the internet has become the main means of communication for most people. So much so that today, much of our lives are directly influenced by social media, such as the ideas we share, the topics we talk about and what we buy. For this reason, social media is essential today in the communication and promotion strategy of companies and businesses.
Social Selling is the process of prospecting potential customers Italy telegram data interacting with them on social media with the goal of generating sales. Instead of using a hard sell approach, salespeople seek out consumers with the company’s ideal customer profile and approach them to gain their trust. They like posts, interact in groups and offer valuable content to build their credibility in the long term, without rushing to close sales.
One of the main functions of Social Selling is to move leads through the funnel, but social media can also be used to research accounts and stakeholders, prepare for a call, analyze competitors, among other purposes.
However, many people think that social media is not for sales. It is not a place to sell products and services, but only to interact with friends and family. However, some figures show that consumers are also interested in buying on social media. According to LinkedIn, 62% of B2B buyers respond to salespeople who connect with relevant insights and opportunities.
Therefore, especially in the B2B market and in complex sales, it is necessary to gain the trust and nurture the interest of potential customers in order to build a relationship with them. This is how Social Selling can help your business close more sales.
Tips for making the Social Selling strategy work
Planning
We know that one of the main goals of planning is to clearly define the actions to achieve a goal. When we talk about Social Selling, in order to build a successful strategy, try to answer the following questions: Who do I want to sell to? Know your Ideal Customer Profile (ICP) well, what are the characteristics of my buyer? Where can I find them? What are the characteristics of the market I am in? What is my final goal? With this, you will have all the information at hand to make a more assertive decision about which is the best channel for you to invest in.
Practice
Now that you know which networks you should focus on, you need to find out how each channel's rewards work. For example, LinkedIn rewards you not only for the frequency of your posts, but also for your interaction on other accounts. In other words, creating new posts is not enough to achieve a good reach. Therefore, try to understand in depth each of the social networks you will use.
Follow-up
We know that anything that is not measured, is not managed. To prevent this from happening with our Social Selling strategy, you need to find the best way to monitor everything that is being done!
Social Selling for B2B sellers: how to apply it to your strategies?
Align sellers’ online presence with the brand
The sales team is the representation of your company in Social Selling. You need to humanize sales approaches, so it is important to have people (salespeople) in charge of sales on social networks, the salespeople need to be visible.
Many companies and professionals are already using concrete strategies on their social networks to attract new customers. Do you know why? Because they know that there are thousands of people in Brazil and around the world who may be looking for their product or service online.
Keep reading and learn all about Social Selling!
Social Selling: learn how to increase your sales using this strategy
What is Social Selling?
As you may have noticed in recent years, the internet has become the main means of communication for most people. So much so that today, much of our lives are directly influenced by social media, such as the ideas we share, the topics we talk about and what we buy. For this reason, social media is essential today in the communication and promotion strategy of companies and businesses.
Social Selling is the process of prospecting potential customers Italy telegram data interacting with them on social media with the goal of generating sales. Instead of using a hard sell approach, salespeople seek out consumers with the company’s ideal customer profile and approach them to gain their trust. They like posts, interact in groups and offer valuable content to build their credibility in the long term, without rushing to close sales.
One of the main functions of Social Selling is to move leads through the funnel, but social media can also be used to research accounts and stakeholders, prepare for a call, analyze competitors, among other purposes.
However, many people think that social media is not for sales. It is not a place to sell products and services, but only to interact with friends and family. However, some figures show that consumers are also interested in buying on social media. According to LinkedIn, 62% of B2B buyers respond to salespeople who connect with relevant insights and opportunities.
Therefore, especially in the B2B market and in complex sales, it is necessary to gain the trust and nurture the interest of potential customers in order to build a relationship with them. This is how Social Selling can help your business close more sales.
Tips for making the Social Selling strategy work
Planning
We know that one of the main goals of planning is to clearly define the actions to achieve a goal. When we talk about Social Selling, in order to build a successful strategy, try to answer the following questions: Who do I want to sell to? Know your Ideal Customer Profile (ICP) well, what are the characteristics of my buyer? Where can I find them? What are the characteristics of the market I am in? What is my final goal? With this, you will have all the information at hand to make a more assertive decision about which is the best channel for you to invest in.
Practice
Now that you know which networks you should focus on, you need to find out how each channel's rewards work. For example, LinkedIn rewards you not only for the frequency of your posts, but also for your interaction on other accounts. In other words, creating new posts is not enough to achieve a good reach. Therefore, try to understand in depth each of the social networks you will use.
Follow-up
We know that anything that is not measured, is not managed. To prevent this from happening with our Social Selling strategy, you need to find the best way to monitor everything that is being done!
Social Selling for B2B sellers: how to apply it to your strategies?
Align sellers’ online presence with the brand
The sales team is the representation of your company in Social Selling. You need to humanize sales approaches, so it is important to have people (salespeople) in charge of sales on social networks, the salespeople need to be visible.