8 MARKETING TRENDS TO FOLLOW IN 2020
Posted: Mon Dec 23, 2024 6:28 am
What marketing trends should my company follow this year to grow in its sector?
Growth, as we know, not only shows the success of a company, but also its ability to survive in the long term. A company must grow to maintain its competitiveness and relevance.
If your company does not evolve in terms of technology and trends, it is likely that your clients will end up choosing more ambitious competitors. Therefore, for you as the owner, it is important to know how to grow and overcome obstacles.
According to a study, 1 in 3 companies does not know how to grow, something that is high on the list, but for many, they lack knowledge.
When it comes to B2B companies, like Roas area code malaysia list Hunter , it's even more difficult. Every B2B company agrees that building trust with potential customers and converting them into paying customers is a difficult process.
So, here are the most important trends to follow in 2020 if you want to grow, but you lack the know-how .
Table of contents
1st trend: Artificial intelligence
2nd trend: High quality content
3rd trend: Security and privacy
4th trend: Leads
5th trend: Videos
6th trend: Align sales and marketing
7th trend: Personalize email marketing
8th trend: Knowledge marketing
1st trend: Artificial intelligence
One of the biggest trends today to improve customer service is through artificial intelligence. For example, using chatbots is an easy and fast way for customers to resolve their queries.
Another advantage of chatbots is that they free up people working in customer service, as they waste much less time and invest more in resolving more complex queries.
Not only that, but also ad-buying techniques , which is what we do at Roas Hunter. An effective way to connect advertisers with customers more efficiently, by connecting ads directly to companies' e-commerce or marketplaces .
2nd trend: High quality content
Today, most businesses have accepted that having high-quality web content counts. According to one study, this trend led to business owners investing an average of 41% of their budget on web content.
The main priority for these should be to determine what type of content will make people who visit the website stay on it.
Yet, many B2B business owners ignore this and end up creating content without any strategy or SEO. To increase conversions and grow your brand, you need to create content with purpose, and with substance.
3rd trend: Security and privacy
For B2B businesses, one of the most important trends is data protection, privacy and accountability. Unfortunately, only 57% of B2B companies are able to do this correctly.
With all the problems of data theft and identity theft on social media today, it is important to gain the trust of your potential customers, otherwise they will not trust you to share their personal data.
To demonstrate to your customers that your website is secure, you should:
Investing in GDPR
Switch your website to an HTTPS certificate
Hire a data protection expert to make sure everything is in order.
petter lagson MSWD PDMizQ unsplash
4th trend: Leads
As marketing for B2B brands matures, macro conversions become more important. And we know that blogs drive traffic that can be a funnel for generating leads .
Despite this, leads that never make it to the bottom of the purchase funnel are not valuable. Creating content for the different stages of the purchase funnel will push potential customers to the conversion stage.
Growth, as we know, not only shows the success of a company, but also its ability to survive in the long term. A company must grow to maintain its competitiveness and relevance.
If your company does not evolve in terms of technology and trends, it is likely that your clients will end up choosing more ambitious competitors. Therefore, for you as the owner, it is important to know how to grow and overcome obstacles.
According to a study, 1 in 3 companies does not know how to grow, something that is high on the list, but for many, they lack knowledge.
When it comes to B2B companies, like Roas area code malaysia list Hunter , it's even more difficult. Every B2B company agrees that building trust with potential customers and converting them into paying customers is a difficult process.
So, here are the most important trends to follow in 2020 if you want to grow, but you lack the know-how .
Table of contents
1st trend: Artificial intelligence
2nd trend: High quality content
3rd trend: Security and privacy
4th trend: Leads
5th trend: Videos
6th trend: Align sales and marketing
7th trend: Personalize email marketing
8th trend: Knowledge marketing
1st trend: Artificial intelligence
One of the biggest trends today to improve customer service is through artificial intelligence. For example, using chatbots is an easy and fast way for customers to resolve their queries.
Another advantage of chatbots is that they free up people working in customer service, as they waste much less time and invest more in resolving more complex queries.
Not only that, but also ad-buying techniques , which is what we do at Roas Hunter. An effective way to connect advertisers with customers more efficiently, by connecting ads directly to companies' e-commerce or marketplaces .
2nd trend: High quality content
Today, most businesses have accepted that having high-quality web content counts. According to one study, this trend led to business owners investing an average of 41% of their budget on web content.
The main priority for these should be to determine what type of content will make people who visit the website stay on it.
Yet, many B2B business owners ignore this and end up creating content without any strategy or SEO. To increase conversions and grow your brand, you need to create content with purpose, and with substance.
3rd trend: Security and privacy
For B2B businesses, one of the most important trends is data protection, privacy and accountability. Unfortunately, only 57% of B2B companies are able to do this correctly.
With all the problems of data theft and identity theft on social media today, it is important to gain the trust of your potential customers, otherwise they will not trust you to share their personal data.
To demonstrate to your customers that your website is secure, you should:
Investing in GDPR
Switch your website to an HTTPS certificate
Hire a data protection expert to make sure everything is in order.
petter lagson MSWD PDMizQ unsplash
4th trend: Leads
As marketing for B2B brands matures, macro conversions become more important. And we know that blogs drive traffic that can be a funnel for generating leads .
Despite this, leads that never make it to the bottom of the purchase funnel are not valuable. Creating content for the different stages of the purchase funnel will push potential customers to the conversion stage.