A visionary leader
Within Inbound Marketing there is the role of the Project Director. This is the professional responsible for the entire project and its results.
But even if it is a management position, whoever occupies it needs to have a high level of knowledge in digital marketing.
Read also: Marketing 2.0: what are the new professional's skills?
So to fill this position, your HR department should keep in mind that they are looking for a technology and marketing expert, but with leadership skills to guide their team towards their goals.
A concatenator of ideas
Inbound marketing is primarily driven by content . Content to chile mobile database attract potential consumers, to nurture leads, to generate conversions and repurchases.
Therefore, the content producer (or Community Manager ) of an effective digital marketing team has an important role in the routine of everyone in the department.
Therefore, your company must look for a professional capable of conceptualizing and producing high-quality and relevant content, always focused on the needs of your audience.
A professional with writing and research skills is an ideal fit for this position.
So our advice is to hire someone who is dedicated to the project and who knows how to be enthusiastic about your company's product, service or cause.
The ideal profile of a professional for the content designer position is the result of a mix between a graphic designer and a video/ motion graphics editor.
Unless your business has enough demand to justify two visual employees within an effective digital marketing team.
While a graphic designer will fulfill most of the needs of your marketing plan, it is also important to have knowledge of video production.
After all, today online content needs to be distributed in different formats – find out more .