Basic structure of cohort analysis

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Cohort analysis is all about grouping users based on when they first performed a particular action.

This group is called a "cohort" and the actions can be anything from estonia mobile database installing an app, visiting a website for the first time, or achieving a specific event.

Based on the behavioral history of each cohort, you can track user trends in detail over time.



period Week 1 Week 2 Week 3 Week 4
Number of users 500 400 300 250
Continued use rate 100% 80% 60% 50%
Practical use cases
When a new product is launched,Use cohort analysis to track retention of users who start using the productThis allows you to evaluate which promotions were effective, and you can understand the trends in user behavior for each campaign and take measures to build customer loyalty.

It also predicts future purchasing behavior,Optimize your marketing strategy and adjust your business planYou can also do this.

By maximizing the effectiveness of advertising and promotions and concentrating resources on the most appropriate targets, you can improve business efficiency.

Purpose of cohort analysis in GA4
The purpose of cohort analysis in GA4 is to track behavioral trends among specific user groups and take measures based on them, allowing you to more effectively develop your marketing activities and promotion strategies.