Build a relationship with your fans , don't try to spam them with sales pitches. Algorithms remember how fans have interacted with your posts in the past, and if there is a long-term decline, it is difficult to correct.
Interaction is the key
Another rule that applies to all social networks is: the more interactions, the greater the reach . Interaction means a “like”, a comment or a share – and sharing is considered the most valuable type of interaction, and it also helps your content reach a wider audience. However, be careful, if you condition the interaction, for example, on a competition, the effect will be exactly the opposite. Interaction should therefore be natural, which can only be achieved with high-quality, creative and original content .
Social networks also evaluate your interactions . Therefore, respond to comments, like relevant posts, discuss in groups with similar focus, ask and answer questions.
Algorithms try to personalize the posts displayed for each user so that they can find “their” content on a given network and spend as much time there as possible. Networks predict what a given user might be interested in based on their previous interactions, interests, and the interests of their friends. If a user interacts with your page regularly, the social network will most likely offer them your content as a priority . However, the opposite is also true – if someone repeatedly views your content and remains without a response, the social network will put you in the background in their feed.
Therefore, don't experiment too much with the content and always try to adapt it to your target venezuela phone number data audience so that it is, and most importantly, remains, relevant to them.
Tailor your content to a specific social network
As we’ve already outlined, each network has its own algorithms, but more importantly, each has different users. So to engage your audience and get the highest engagement, you need to tailor your content to the social network.
People are looking for information on Facebook , and you can capture their attention with a story with an engaging point.
On Instagram , focus on beautiful and inspiring visuals; carousels will keep the user's attention for a longer period of time.
On TikTok , choose fun videos with a surprising effect that reflect the values of Generation Z.
On LinkedIn , authorities and industry figures can express their opinions on current and important topics.