Duplicate Content in SEO
Posted: Mon Dec 23, 2024 6:56 am
Duplicate content in SEO is one of the most well-known villains when it comes to a website's organic positioning . And, every time information is repeated on your website, the content is duplicated.
However, Google is already very smart (and how!) and things are not taken so literally. Still, it is essential to understand more about duplicate content to avoid falling into the very common trap of repeating keywords .
Why avoid duplicate content?
According to Google itself, duplicate content will only harm your site if it appears malicious . That is, if it is done with the intention of manipulating search results .
In other words, if you have an e-commerce argentina email list site and need the same product to appear on different pages, that's fine. The problem starts when this repetition occurs in the form of spam in the backlinks or even to try to increase the volume of a keyword on the site.
Still, it's important to try to avoid duplicate content as much as possible in SEO. If you have multiple pages on the same topic, for example, in addition to competing with yourself, you increase the chances that Google will make the mistake of showing a page on your site for a given search.
Bet on user experience
User experience is one of the most important factors in SEO. And it's no wonder that when you invest in usability, your website's ROI increases.
Reducing duplicate content is also part of a good user experience strategy. So, instead of focusing on volume, always focus on quality !
Don't keep reposting
It is very common to do guest posts to exchange backlinks . Guest posts are nothing more than content that you write for a partner blog to publish.
A big mistake in SEO is to take the same content and repost it on your blog , believing that this will increase the number of views on the post.
Be careful, because this is very harmful to SEO . Google is able to identify who the original publisher of that content was. And that's where duplicate content starts to become very dangerous in organic search. After all, Google takes plagiarism very seriously.
However, Google is already very smart (and how!) and things are not taken so literally. Still, it is essential to understand more about duplicate content to avoid falling into the very common trap of repeating keywords .
Why avoid duplicate content?
According to Google itself, duplicate content will only harm your site if it appears malicious . That is, if it is done with the intention of manipulating search results .
In other words, if you have an e-commerce argentina email list site and need the same product to appear on different pages, that's fine. The problem starts when this repetition occurs in the form of spam in the backlinks or even to try to increase the volume of a keyword on the site.
Still, it's important to try to avoid duplicate content as much as possible in SEO. If you have multiple pages on the same topic, for example, in addition to competing with yourself, you increase the chances that Google will make the mistake of showing a page on your site for a given search.
Bet on user experience
User experience is one of the most important factors in SEO. And it's no wonder that when you invest in usability, your website's ROI increases.
Reducing duplicate content is also part of a good user experience strategy. So, instead of focusing on volume, always focus on quality !
Don't keep reposting
It is very common to do guest posts to exchange backlinks . Guest posts are nothing more than content that you write for a partner blog to publish.
A big mistake in SEO is to take the same content and repost it on your blog , believing that this will increase the number of views on the post.
Be careful, because this is very harmful to SEO . Google is able to identify who the original publisher of that content was. And that's where duplicate content starts to become very dangerous in organic search. After all, Google takes plagiarism very seriously.