Once you have set up your most important channel, namely your website, it is important to take a closer look at the sales funnel and optimizing the CLV ( customer lifetime value ). In other words, what is it worth to you to invest in a customer and what does a customer ultimately yield? Below you can see an example of a sales funnel from the book.
In addition, it is good to realize that one-time sales yield less than recurring revenue. For example, ask your customers what they need ongoing help with. A subscription model (scalable business) is one option, and we are also thinking about other products. For now, we still have a lot of work to do to improve our existing product. In my opinion, only then can we focus on new adjacent products.
The Lean Website
The book The Lean Website (aff.) triggered hospital cio email list me because I had just read the book The Lean Startup (aff.) by Eric Ries. The Lean Startup is the bible for people who want to innovate according to the lean method. The Lean Website did refer to this book, but in the end I found too little about the lean method. So it did put me on the wrong track a bit, but with the subtitle “From Idea in the Shower to Profitable Website” I should have known where it was going.
This subtitle also suggests that it is written as one of the many 'American' how-to books. That expectation is certainly fulfilled. You can get through the book in no time. As far as I'm concerned, one of the plus points, because books often get stuck in theories and digressions for too long (as The Lean Startup does now and then). The book is a collection of the many theories and methods that exist to set up a good business plan with accompanying website. If you want to know more about these theories and methods, you will be referred to them.
The book regularly provides a 'Lean-In exercise' to perform while reading, so that you have already secretly started on your 'profitable website'. The disadvantage of this is that you quickly pass it by, because it takes time and you want to read on quickly. "I'll do those exercises later," I often think, and then never get around to it
Marketers need to address prospects based on their current information needs. But what are these needs and how do they change during the buying journey? And which communication channels are best to use? Mass marketing no longer works. The alternative is growth hacking, where a company continuously carries out small experiments to optimise the marketing mix. This pays off, as shown by the seventh edition of the National B2B lead generation benchmark by ProSpex. Companies that engage in growth hacking grow exponentially. What steps do you need to take to apply this method and to what extent have companies already taken them.