If someone explicitly shows that they have trouble with 'that modern stuff', then it is best to make an exception.
Even when it comes to the decision to say you or jij, you make it easy for yourself if you have a clear picture of the target group. For example, in the form of a persona or someone from your own environment. Do you feel comfortable addressing the person in the back of your mind with je and jij? Or do you actually prefer to say u? Let that play a role in the decision. After all, writing remains largely an intuitive activity. That means that you have to feel good about what you are doing. If you force yourself to say je or jij or you have to keep reminding yourself that the reader is a u, then that comes across as unnatural. And unnatural hospital email address list texts are always less effective. If you agree on a form of address with an entire editorial team or different departments, it is therefore important that every writer feels comfortable with it. Developing a good persona also helps with that.
From you to you
There is a clear movement in the world of texts from u to jij. Online, but also on television, radio, billboards and in newspapers and magazines. Even the more traditional organisations are starting to follow this trend, now mainly on social media and in some cases on their own website. There is, however, a very practical reason to think carefully about the transition and perhaps wait a while: it is a huge job. Is it a high-volume website? Then tackle it as a project. Every page must be revised, and every sentence in which you appear must be rewritten. At the same time, it is a great opportunity to sweep through the content and freshen things up.
hey
The U-form may eventually become extinct in customer communication. In any case, it is becoming increasingly rare and at the same time the way of communicating is rapidly becoming smoother and more relaxed. IKEA already greets customers on social media with 'Hej!' Now 'Hej' means 'Hello' in Swedish, so it is less rude than it seems at first glance. But the jolly Hej still regularly provokes indignant reactions. Hej? I didn't play marbles with you, did I? In the meantime, IKEA still sells no Billy less because of i
isitors to a website often come with a specific goal. This can be searching for a specific product, or interest in a specific service. In this search, they often have a series of questions that they consciously or unconsciously want to see answered. Most questions can be tackled with the information you have on the website, but there are always questions that remain open. These often come back via various tools such as the FAQ, Site Search, Chat and customer service. This information can be very useful to improve your website. In this article I will show you per component how you can benefit from this.