Use these mental triggers to sell more online
Posted: Mon Dec 23, 2024 7:08 am
Making decisions is not easy and, most of the time, our brain does it without us thinking much about what is happening. And that is exactly where mental triggers come in.
They are like mechanisms that send commands so that we can make decisions quickly. It is almost as if something “clicks” in our head so that we perform the desired action.
But where do online sales fit into all of this? Knowing mental triggers allows us to use them to our advantage in campaigns and sales pages.
This way, we can awaken emotions in customers and lead them to the desired action, that is, conversion .
How about learning about some of these mental triggers so you can start using them in your planning? Let’s go!
1. Scarcity trigger
This is perhaps one of the most used mental triggers. After all, our brain gives much more weight to losses than to gains.
The scarcity trigger is one that uses argentina mobile number approaches such as “ limited vacancies ” or “few units in stock”. Through it, the customer feels the urgency to make their purchase at that moment so as not to be left without the offer.
2. Urgency trigger
The mental trigger of urgency is related to time , showing that we cannot take too long to make a decision.
Normally, to trigger it, a counter is used that shows that the offer will end in X minutes.
3. Novelty trigger
People increasingly want to be up to date with the latest news and what’s happening in the world. In this sense, the term “ launch ” can have great power in the sales universe.
The novelty trigger is enhanced when associated with surprise and curiosity . In other words, you can release hints to excite people and, with that, create more expectations for when sales begin.
4. Trust trigger
Trust can be built through customer testimonials or proof of authority. It is nothing more than the reason why your customer can trust you.
Therefore, if other people have already proven the efficiency of what you sell, it is a sign that you know what you are talking about.
This is a less immediate mental trigger, as it is built into the relationship with customers.
5. Pain trigger
Everyone who makes a purchase, whether of a product or service, is looking to solve a problem or pain.
Therefore, clearly showing how your offer can solve that pain is an excellent way to improve conversions .
It is worth emphasizing that this pain can be anything, from the savings generated by the offer to convenience or other types of gains.
In addition to these mental triggers, there are several others. However, it is important to note that in order for them to increase sales in the long term, they must be used ethically.
In other words, study them and use them respectfully and in a way that is consistent with your offer.
They are like mechanisms that send commands so that we can make decisions quickly. It is almost as if something “clicks” in our head so that we perform the desired action.
But where do online sales fit into all of this? Knowing mental triggers allows us to use them to our advantage in campaigns and sales pages.
This way, we can awaken emotions in customers and lead them to the desired action, that is, conversion .
How about learning about some of these mental triggers so you can start using them in your planning? Let’s go!
1. Scarcity trigger
This is perhaps one of the most used mental triggers. After all, our brain gives much more weight to losses than to gains.
The scarcity trigger is one that uses argentina mobile number approaches such as “ limited vacancies ” or “few units in stock”. Through it, the customer feels the urgency to make their purchase at that moment so as not to be left without the offer.
2. Urgency trigger
The mental trigger of urgency is related to time , showing that we cannot take too long to make a decision.
Normally, to trigger it, a counter is used that shows that the offer will end in X minutes.
3. Novelty trigger
People increasingly want to be up to date with the latest news and what’s happening in the world. In this sense, the term “ launch ” can have great power in the sales universe.
The novelty trigger is enhanced when associated with surprise and curiosity . In other words, you can release hints to excite people and, with that, create more expectations for when sales begin.
4. Trust trigger
Trust can be built through customer testimonials or proof of authority. It is nothing more than the reason why your customer can trust you.
Therefore, if other people have already proven the efficiency of what you sell, it is a sign that you know what you are talking about.
This is a less immediate mental trigger, as it is built into the relationship with customers.
5. Pain trigger
Everyone who makes a purchase, whether of a product or service, is looking to solve a problem or pain.
Therefore, clearly showing how your offer can solve that pain is an excellent way to improve conversions .
It is worth emphasizing that this pain can be anything, from the savings generated by the offer to convenience or other types of gains.
In addition to these mental triggers, there are several others. However, it is important to note that in order for them to increase sales in the long term, they must be used ethically.
In other words, study them and use them respectfully and in a way that is consistent with your offer.