Building a simple link structure
Posted: Mon Dec 23, 2024 7:48 am
Topic clusters increase the average time visitors spend on your website. When a visitor lands on any of your topic cluster pages, you can use CTAs to direct them to other relevant pages that go deeper into the topic. Before you know it, most site visitors are stuck in your cluster web consuming all the content they need to solve their problems.
I remember I was researching an article about CRM and chatbots. During my research, I discovered that Drift had a topic group about chatbots. What a joy. I spent hours on their site consuming each content group just to get up to speed on the topic.
Thematic groups therefore influence the average time your customers spend consuming your content.
Help you focus on less competitive keywords and phrases
Selecting long-tail keywords within topic groups allows you to focus on more specific, less competitive search terms.
This can help improve your search engine rankings, making it more likely that your website will appear in front of people who are actively searching for information on that specific topic.
By providing relevant, high-quality content that meets the needs of italy girl whatsapp number your audience, you can establish yourself as a trusted source of information in your industry or niche.
Increase experience, knowledge, authority and trustworthiness (EEAT)
Topic clusters power Google's quality scorer, EAT, which has now been updated to EEAT.
How do thematic groups increase their experience, knowledge, authority and trustworthiness?
First, Google releases minor and major updates in an attempt to take down worthless spam sites that appear in the SERPs.
But these updates are not correct.
Here's what I mean: Google discovers any site through crawlers. These crawlers, at best, discover the purpose of a page and send signals to Google whether the content achieves the page's main purpose.
So when Google crawls and indexes your topic clusters, it sees a common recurrence of a topic, key phrases, and keywords. This makes Google believe that your website ticks the EEA box.
For example: Terakeet, a marketing agency, created a topic cluster around the topic “content strategy.” With a pillar page and a series of cluster pages, they reaped the reward of ranking on the first page of Google for the keyword phrase “ how to create a content strategy .”
It is important to note that this is a very difficult topic, many big brands are willing to fight for the first SERP page. However, Terakeet, with a medium domain authority (49), takes the first place.
I remember I was researching an article about CRM and chatbots. During my research, I discovered that Drift had a topic group about chatbots. What a joy. I spent hours on their site consuming each content group just to get up to speed on the topic.
Thematic groups therefore influence the average time your customers spend consuming your content.
Help you focus on less competitive keywords and phrases
Selecting long-tail keywords within topic groups allows you to focus on more specific, less competitive search terms.
This can help improve your search engine rankings, making it more likely that your website will appear in front of people who are actively searching for information on that specific topic.
By providing relevant, high-quality content that meets the needs of italy girl whatsapp number your audience, you can establish yourself as a trusted source of information in your industry or niche.
Increase experience, knowledge, authority and trustworthiness (EEAT)
Topic clusters power Google's quality scorer, EAT, which has now been updated to EEAT.
How do thematic groups increase their experience, knowledge, authority and trustworthiness?
First, Google releases minor and major updates in an attempt to take down worthless spam sites that appear in the SERPs.
But these updates are not correct.
Here's what I mean: Google discovers any site through crawlers. These crawlers, at best, discover the purpose of a page and send signals to Google whether the content achieves the page's main purpose.
So when Google crawls and indexes your topic clusters, it sees a common recurrence of a topic, key phrases, and keywords. This makes Google believe that your website ticks the EEA box.
For example: Terakeet, a marketing agency, created a topic cluster around the topic “content strategy.” With a pillar page and a series of cluster pages, they reaped the reward of ranking on the first page of Google for the keyword phrase “ how to create a content strategy .”
It is important to note that this is a very difficult topic, many big brands are willing to fight for the first SERP page. However, Terakeet, with a medium domain authority (49), takes the first place.