Omnichannel becomes the standard
Posted: Mon Dec 23, 2024 8:03 am
6. Virtual and augmented reality are actively used
Virtual reality (VR) and augmented reality (AR) are the next big thing in e-commerce. By using these techniques, you bring the store to the customer, so to speak. Some companies, such as Alibaba, have already experimented with this. They have developed an application that allows you to buy a product by simply nodding your head. Nice idea, but at the moment there is not really a market for it. Not everyone has such a device at home.
With AR, companies can do a bit more. By adding 360° photos and videos, an environment can be depicted very realistically and it offers customers the opportunity to better imagine themselves in a situation. For example, you can use it to furnish your home virtually. IKEA has been using AR for a while now. With the IKEA catalogue, you can place furniture from the catalogue somewhere in your home. In the video below you can see how this works.
This way you can estimate whether that one couch looks nice in the living room. By applying AR technology, companies can attract customers faster, products are purchased faster and probably returned less often.
The digitalization of our environment is creating more and more channels to reach customers. This makes it essential that these channels are also well-coordinated. This is where the concept hospitals email database of omnichannel comes into play. With a well-coordinated omnichannel strategy, you ensure that all channels involved flow seamlessly into each other and complement each other well. If a product is sold out in the store, the customer should be able to order it online on the spot. The customer should also be able to choose whether it is delivered to their home or to the store. In order to survive as a webshop, a good omnichannel strategy is therefore essential. And for effective business operations, you simultaneously offer the customer the ultimate shopping experience.
What other trends are there?
These were the seven webshop trends of 2017 that you definitely shouldn't miss. After reading this article, do you feel like you're missing an important trend? Or are there things that you think could use some improvement in the field of e-commerce? I'm curious about your opinion and ideas about this. Let me know in the comment field below.
Virtual reality (VR) and augmented reality (AR) are the next big thing in e-commerce. By using these techniques, you bring the store to the customer, so to speak. Some companies, such as Alibaba, have already experimented with this. They have developed an application that allows you to buy a product by simply nodding your head. Nice idea, but at the moment there is not really a market for it. Not everyone has such a device at home.
With AR, companies can do a bit more. By adding 360° photos and videos, an environment can be depicted very realistically and it offers customers the opportunity to better imagine themselves in a situation. For example, you can use it to furnish your home virtually. IKEA has been using AR for a while now. With the IKEA catalogue, you can place furniture from the catalogue somewhere in your home. In the video below you can see how this works.
This way you can estimate whether that one couch looks nice in the living room. By applying AR technology, companies can attract customers faster, products are purchased faster and probably returned less often.
The digitalization of our environment is creating more and more channels to reach customers. This makes it essential that these channels are also well-coordinated. This is where the concept hospitals email database of omnichannel comes into play. With a well-coordinated omnichannel strategy, you ensure that all channels involved flow seamlessly into each other and complement each other well. If a product is sold out in the store, the customer should be able to order it online on the spot. The customer should also be able to choose whether it is delivered to their home or to the store. In order to survive as a webshop, a good omnichannel strategy is therefore essential. And for effective business operations, you simultaneously offer the customer the ultimate shopping experience.
What other trends are there?
These were the seven webshop trends of 2017 that you definitely shouldn't miss. After reading this article, do you feel like you're missing an important trend? Or are there things that you think could use some improvement in the field of e-commerce? I'm curious about your opinion and ideas about this. Let me know in the comment field below.