What Functions Does a Company's Marketing Department Perform?
Posted: Mon Mar 17, 2025 10:38 am
The marketing department has many and varied responsibilities. Let's review each of them:
Research Markets and Competition
To promote a product or service, all marketing bc data america research begins with the goal of gathering information about the target market and distribution. Similarly, the communication media to be used must be assessed based on the needs and tastes of buyer personas.
Marketing professionals analyze consumer needs and demands, as well as their preferences, desires, habits, and behaviors.
Next, you need to focus on what the product or service is for and how it works, what its advantages are, what promotions and opportunities its purchase offers, and for how long.
Finally, in a third instance, the competition must be analyzed in order to understand and recognize their strategies and anticipate their actions.
All the data collected throughout these three stages of research is extremely useful in decision-making in other areas of the company, such as production and distribution.
Research Markets and Competition
To promote a product or service, all marketing bc data america research begins with the goal of gathering information about the target market and distribution. Similarly, the communication media to be used must be assessed based on the needs and tastes of buyer personas.
Marketing professionals analyze consumer needs and demands, as well as their preferences, desires, habits, and behaviors.
Next, you need to focus on what the product or service is for and how it works, what its advantages are, what promotions and opportunities its purchase offers, and for how long.
Finally, in a third instance, the competition must be analyzed in order to understand and recognize their strategies and anticipate their actions.
All the data collected throughout these three stages of research is extremely useful in decision-making in other areas of the company, such as production and distribution.