These pillars will help you tailor your messages and communications not only to your audience, but also to the best channel. If you discover that your target audience uses Instagram Reels a lot , focus your strategy on that channel and not, for example, Facebook ads.
Every good marketing strategy requires an analysis of the bc data europe channels where the target audience is located and the impact each campaign generates.
Apply the Actions You Designed
Once all the information has been gathered and it's clear which market segment and ideal audience the strategy should target (considering the most appropriate channel): it's time to put it into practice!
To this end, use tools designed to work with segmented markets and that allow you to clearly identify your target audience. Some examples include:
Facebook Business Manager Suite : allows you to manage both organic (or your own) content and advertising on Instagram and Facebook.
Google Ads : Google's platform allows you to work with market segmentation (now called #customer segmentation ), even doing offline tracking, in order to obtain data that allows you to attract them to the sales funnel.