Inbound Marketing: triple shift in focus
Table of Contents
The Inbound Marketing Revolution
Triple focus shift: Inbound Marketing
The customer is the one who seeks you out. You are not the one who pursues him.
Don't bore them with information they don't want to hear.
When a purchase is complete, the excitement begins.
We admit it. As marketing consultants, we are tempted to constantly use anglicisms to explain our work. Internally, we understand very well what lies behind all these concepts. However, when we talk to our clients, we realize that there are terms that need a clearer explanation. A good example of this is Inbound Marketing . There is no strategic meeting in which this concept is not put on the table. However, there are many companies that are unaware of the great change of approach that lies behind Inbound Marketing.
The Inbound Marketing Revolution
Inbound Marketing is the set of online techniques that korea whatsapp number allow us to attract our potential audience in a natural way, then convert them into qualified contacts and then define personalized actions aimed at conversion. Phew! Sounds too abstract, right?
Triple focus shift: Inbound Marketing
The customer is the one who seeks you out. You are not the one who pursues him.
At Uzink we believe that this is where the great change of approach that companies need to develop truly lies. Inbound Marketing consists of creating valuable content that is interesting and communicating it, with a coherent strategy, through the web , blogs, social networks, SEO positioning and SEM campaigns … Many will think that they are already doing it. But are they creating interesting content or are they simply bombarding people with advertising messages?
The key to Inbound Marketing is to design an effective online content strategy from the user's point of view. And, furthermore, it is constantly being reviewed. Our potential client searches the Internet for information, resolution of doubts, entertainment... Is our brand offering an original experience in this regard? Without a doubt, content is still king.