How much does a targeted appeal cost for different real estate segments in Moscow
Posted: Mon Dec 23, 2024 8:31 am
Content
How the study was conducted
Where is the lowest cost per target appeal?
Where is targeted appeal more expensive?
Where is the most expensive target appeal?
Which advertising sources generate more conversions?
Conclusions
UIS analysts found out how the cost, conversion and share of telegram best of vietnam targeted requests in the real estate sector changed in the capital during the year. And also which advertising sources turned out to be the most convertible for each of the housing segments - from economy to luxury.
The study analyzed the data of 208 Moscow housing complex websites: 555 thousand hits and 16 million visits from various advertising channels from July 2018 to June 2019. The list included housing complexes from the economy, comfort, business, and luxury real estate segments. The housing class corresponds to the developer's data in the housing complex card of the Yandex.Real Estate service.
How the study was conducted
First, let's look at the definitions: what is a target request and how is it separated from the entire pool of calls and requests in UIS.
For each real estate project, the criteria for a target call may be different. As a rule, it is not just a call with a question about an apartment in a specific residential complex. For example, one developer may set the following requirements for a target call: a potential buyer must ask specifically about a three-room apartment and talk to a call center operator for at least 30 seconds. Another seller considers a target call to be longer than 45 seconds, and it must end with an appointment to view the property or a request to send a file with the layout by e-mail.
To classify and separate such calls from others, the UIS service has a special functionality - call tagging. An operator familiar with the call criteria, after talking to a client, puts a special tag "target" or "non-target". The marketer sees in the UIS personal account a report on all calls and their history: from which advertisement more targeted calls come and how much it costs to attract them.
UIS specialists made a sample of such targeted calls over the year, determining the average cost of a call and the most converting source for different real estate segments.
How the study was conducted
Where is the lowest cost per target appeal?
Where is targeted appeal more expensive?
Where is the most expensive target appeal?
Which advertising sources generate more conversions?
Conclusions
UIS analysts found out how the cost, conversion and share of telegram best of vietnam targeted requests in the real estate sector changed in the capital during the year. And also which advertising sources turned out to be the most convertible for each of the housing segments - from economy to luxury.
The study analyzed the data of 208 Moscow housing complex websites: 555 thousand hits and 16 million visits from various advertising channels from July 2018 to June 2019. The list included housing complexes from the economy, comfort, business, and luxury real estate segments. The housing class corresponds to the developer's data in the housing complex card of the Yandex.Real Estate service.
How the study was conducted
First, let's look at the definitions: what is a target request and how is it separated from the entire pool of calls and requests in UIS.
For each real estate project, the criteria for a target call may be different. As a rule, it is not just a call with a question about an apartment in a specific residential complex. For example, one developer may set the following requirements for a target call: a potential buyer must ask specifically about a three-room apartment and talk to a call center operator for at least 30 seconds. Another seller considers a target call to be longer than 45 seconds, and it must end with an appointment to view the property or a request to send a file with the layout by e-mail.
To classify and separate such calls from others, the UIS service has a special functionality - call tagging. An operator familiar with the call criteria, after talking to a client, puts a special tag "target" or "non-target". The marketer sees in the UIS personal account a report on all calls and their history: from which advertisement more targeted calls come and how much it costs to attract them.
UIS specialists made a sample of such targeted calls over the year, determining the average cost of a call and the most converting source for different real estate segments.