What is Retargeting
Posted: Tue Mar 18, 2025 5:53 am
Retargeting is a system that allows you to publish personalized ads to users who previously visited, in this case, your online store .
It can be carried out using different techniques that each chinese overseas america database have their own processes, benefits, and characteristics. Paying attention to these specific features will determine which ones are best suited for your business.
Website retargeting
This type of retargeting allows you to display ads based on users' browsing behavior. To do this, it records and uses information from the pages they visit: the types of products they search for and purchase, whether they've added items to their shopping cart, or whether they've marked an item as favorite.
When people visit your website, they are detected by a type of special file known as " cookies ." You're probably familiar with them because most sites that use them notify you and ask for your consent before allowing them to continue browsing. These files identify visitors and access their activity log within the domain.
The information collected by cookies allows you to create a list of users for later retargeting in a Google AdWords campaign. For this to be effective, you must segment and plan your campaigns based on the data you've collected.
You can create targeted audiences based on these actions to reach similar audiences through social media or various websites.
It can be carried out using different techniques that each chinese overseas america database have their own processes, benefits, and characteristics. Paying attention to these specific features will determine which ones are best suited for your business.
Website retargeting
This type of retargeting allows you to display ads based on users' browsing behavior. To do this, it records and uses information from the pages they visit: the types of products they search for and purchase, whether they've added items to their shopping cart, or whether they've marked an item as favorite.
When people visit your website, they are detected by a type of special file known as " cookies ." You're probably familiar with them because most sites that use them notify you and ask for your consent before allowing them to continue browsing. These files identify visitors and access their activity log within the domain.
The information collected by cookies allows you to create a list of users for later retargeting in a Google AdWords campaign. For this to be effective, you must segment and plan your campaigns based on the data you've collected.
You can create targeted audiences based on these actions to reach similar audiences through social media or various websites.