Have you heard about Mystery Shopping? As franchise marketing consultants , at Uzink we share the keys to ensuring that franchisees comply with corporate elements at the point of sale and maintain business standards. There are many internal communication, motivation and training techniques that we develop for our clients. However, in this article we want to focus on the mystery shopper service for franchises. What should you know?
Table of Contents
What is Mystery Shopping?
Advantages for franchises
What does a mystery shopper report look like for franchises?
What is Mystery Shopping?
Also known as mystery shopping or incognito customer, it is a technique used in marketing to evaluate the quality of service or customer experience in an establishment or company. It consists of korean mobile number hiring people, called "mystery shoppers" or "mystery customers", to act as normal customers and evaluate various aspects of the service, such as customer service, product quality, cleanliness of the premises, waiting time, among others.
It is one of the most popular business monitoring techniques in the United States. In Spain it is becoming more and more popular. In fact, more and more clients are hiring our mystery shopping service for franchises.
Advantages for franchises
Mystery shopping allows businesses to gain an unbiased and objective perspective on how customer service is being delivered. It can also help identify gaps between expectations and the reality of the service offered.
This technique has many uses for retailers. Using the figure of the mystery shopper has direct advantages:
We will gather real information about customer service at each point of sale. Through this mysterious figure, who goes unnoticed by the franchisee and his employees, we will learn how the brand, the product and the overall shopping experience are being worked on.
All vital points can be analysed: product, uniformity, state of the installation, communication elements, marketing campaigns, customer service, etc.
We will obtain a detailed report with indicators that can be monitored over time through successive studies that show the evolution.