Marketing automation— that is, both promotional and follow-up actions — is a key tool for optimizing business processes . Therefore, it's important to address the need to streamline the work of marketing and sales teams. Below, we compare two of the most widely used platforms in the region so you can understand the differentiating aspects of each: HubSpot vs. RD Station.
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Marketing automation involves setting up and planning the entire btc users database lead- to-customer conversion process, from "attraction" to closing the sale.
The term "automation" refers to certain actions and notifications that are carried out automatically with the help of software.
Its importance lies in the fact that, once potential customers enter the pipeline, they can move through a pre-defined journey. This saves the marketing department time and allows them to focus their efforts on attracting more potential customers to the company.
At the same time, automating marketing processes favors the design of more personalized campaigns that, logically, are more effective. This leads to an increase in lead volume and online sales with a lower investment cost. It's also a way to optimize sales and advertising efforts, as both are organically unified in a digital system.