Inspiration. Many times inspiration is the only thing we need to keep working and creating. That's why today we bring you 15 marketing quotes for 2021 to inspire you. Which one is your favorite?
1. The best marketing is the kind that doesn't look like marketing. (Tom Fishburne)
We live in a world full of advertising messages where the viewer is saturated with so many stimuli and does not pay attention to the messages. A good marketing or advertising campaign is one that is able to find a gap among so much competition. It knows how to adapt to new marketing trends and focuses its content on its objectives.
Ask yourself this question. Can you change the focus of your marketing campaign to make it more viewer-oriented? If the answer is no, your marketing campaign will go unnoticed and you will be korean mobile phone number wasting money. Focus on the objective and find a way to tell it to your customer in a way that they want to hear it.
2. Stop selling and start helping. (Zig Ziglar)
We are in the 21st century, we are done looking for the best way to sell your product without worrying about whether your product is good or bad. It is time to worry about what our product contributes, what it is useful for. If our product really fulfills a function and is useful, it will sell itself and we should focus our marketing and communication campaigns on making this clear.
On the other hand, it is important that you understand the importance of CSR or Corporate Social Responsibility. Companies have a responsibility to society just like any other person. It is not only a question of values and charity, it is something that our public will understand and value positively. Placing ourselves in the mind of the consumer as a moral and ethical company that contributes something more than what it sells will help us improve our business sales and our position in the market.
3. Sell the problem you solve, not the product you make. (Unknown)
This is one of those marketing phrases that you have to pay close attention to. It is also closely related to the previous one. Your product meets a need that the consumer will pay for. Do you have a clear idea of what it is?
Focus your marketing campaign on solving a problem that the customer has or will have and your product or service will sell itself. Let's take an example. Imagine that we want to sell a pen. We could highlight its features, its price, tell a fantastic story around it. But there's nothing like making the customer see that they have something urgent to sign or write down. Then the customer will need a pen and that's the time to sell it to them.