It is clear that the battle in the hotel sector is won on the Internet. This is where our public gets information, compares, gives their opinion, books and recommends. That is why, from the Uzink blog , we wanted to bring together the new challenges of hotel marketing for 2022 . According to a recent report prepared by Segittur and the ITH , 53.4% of travelers in Spain, between 18 and 75 years old, book hotels directly through the Internet . A percentage that grows to 61.1% when it comes to leisure trips. These figures will increase after the passage of the Coronavirus. This is where the challenge begins.
Table of Contents
Encourage direct bookings. What do you need to do?
Go for the smartphone. Why is it so important for hotel marketing?
Improve communication on social media. What does it bring to hotel marketing?
The new challenges of hotel marketing for 2022 are on the Internet.
Encourage direct bookings. What do you need to do?
Most hotel reservations made online come from well-known online booking centres and agencies. Brands such as Booking, eDreams, Rumbo, Logitravel, Atrápalo or Destinia are part of the daily routine korean number phone of any hotel manager. A great source of clients and also a great source of commissions. Fortunately, consumer preferences are changing and many of them prefer to book directly on the establishment's own platform. How can we take advantage of this change in trend in hotel marketing?
Customers will be willing to book as long as they find a fully-guaranteed web platform that provides additional benefits. Therefore, the first major challenge in your hotel marketing strategy is to invest in a good online presence and create a website designed to build brand, sell and build loyalty . A website supported by an online strategy of its own and oriented towards results.
Go for the smartphone. Why is it so important for hotel marketing?
But there is more. Smartphone use is growing exponentially and directly affects hotel bookings. In fact, in 2020 mobile bookings will outnumber those made by computer by a larger margin each year . But a hotel marketing strategy for 2022 must work in detail on the responsive version of the website and study the suitability of creating a mobile application of its own that adds value.
Improve communication on social media. What does it bring to hotel marketing?
Resolving crisis situations, supporting the sales process, launching special promotions, encouraging recommendations … Social networks have become much more than spaces for customer service. They represent one of the most powerful tools in hotel marketing.
The new challenges of hotel marketing for 2022 are on the Internet.