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From impossible to inevitable
5. “From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue” by Aaron Ross and Jason Lemkin
This book provides a template for creating predictable sales growth and discusses the strategies used by several companies that have seen massive growth.



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A welcome email template for an incentive program
Hybrid confirmation and welcome emails
When a customer signs up for your newsletter or promotional emails, sending them a verification email to confirm they’re a real person is a good practice. A double opt-in method helps combat robots and unengaged persons from clogging up your mailing list.