IP telephony for medicine: revenue increased by 43% thanks to advertising analytics in 1C:CRM

ashammi228 · Post by **ashammi228** » Mon Dec 23, 2024 8:49 am

How a joint solution from UIS and 1C Rarus helped a specialized medical center increase revenue
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How a joint solution from UIS and 1C Rarus helped a specialized medical center increase revenue
- Why did you initially need to integrate call tracking and 1C:CRM?

- To evaluate the effectiveness of advertising channels and understand the return on investment in promotion.

- How did you solve the issue before setting up the integration?

- We listened to all the calls. We telegram cambodia understood that there were, let's say, 100 calls, of which 60 were targeted, 50 led to a patient appointment. We saw the cost of the patient appointment, but we didn't reconcile it with revenue.

- What changed after the setup?

- Now we see in 1C information about revenue from advertising channels, as well as data on the accumulated value of the client (LTV). The number of tracked calls, applications, and chat requests has increased. We also freed up the time of the employee who listened to all calls every month for other tasks.

- What results have you managed to achieve in numbers?

- For a long time, we were present on Yandex.Maps under "general conditions". Then we bought priority placement for 3 months. Thanks to the transfer of information from the call tracking service to 1C, we saw that revenue grew by an average of 43% per channel. We tested the hypothesis by comparing with previous periods and disabling the channel. What we got: after disabling priority placement, revenue per channel fell by an average of 34%; in the next period there was priority placement - we got an average growth of 111% (but here we need to take seasonality into account).

The situation is similar with 2GIS. We see the revenue that this channel brings: in a month we recoup the annual placement by an average of 1.5-2 times . We added headings for which our clinic will have priority display - we received an average revenue growth of 20% for the channel.