You thought it was a one-time thing
Posted: Mon Dec 23, 2024 8:50 am
Here's what you can do about it: draw up a comprehensive plan
To avoid these kinds of failures, it’s important to create a plan. In it, you’ll list all the resources you need to use to adapt to the local market. This includes your website, landing pages, blogs, newsletters, customer service, and social media accounts. Don’t forget images, buttons, and form fields. Using the plan will help you better understand the reach of your localization project and avoid having to leave work to the last minute.
Ikea website international marketing
They are doing well: Ikea keeps its website up-to-date in all countries, with localized information about offers and regional stores
You’ve analyzed the buying behavior of your international customers, thoroughly localized every part of your website, and then… you let it slide. Your international customers go to your website to check out the products on offer, and they find a holiday sale that expired months ago.
Here's what you can do about it: create a web content calendar
Think of your website as a living how many digits in philippines mobile number entity that needs attention. It’s helpful to group items that need updating and localization based on topic. For example, if you’re adding a holiday sale to your website, several elements of your main site will need to be updated and localized. Think of the banner image, web content, terms and conditions, newsletter images and copy, and social media images.
Creating and maintaining a web content calendar is always an efficient way to plan translations ahead. It prevents translators from having to translate a large campaign at the last minute, for example the day before the launch.
International Marketing: Every Market Requires Adaptation
You’ve worked hard to tailor your marketing to your own market so that you can optimize your conversions. Simply translating your website and marketing materials into another language can win you some customers, but often it still ends in disappointment. Every international market requires adaptation and alignment to achieve the same success abroad.
Do you have additional tips for international marketing success abroad? Leave them in the comments.
To avoid these kinds of failures, it’s important to create a plan. In it, you’ll list all the resources you need to use to adapt to the local market. This includes your website, landing pages, blogs, newsletters, customer service, and social media accounts. Don’t forget images, buttons, and form fields. Using the plan will help you better understand the reach of your localization project and avoid having to leave work to the last minute.
Ikea website international marketing
They are doing well: Ikea keeps its website up-to-date in all countries, with localized information about offers and regional stores
You’ve analyzed the buying behavior of your international customers, thoroughly localized every part of your website, and then… you let it slide. Your international customers go to your website to check out the products on offer, and they find a holiday sale that expired months ago.
Here's what you can do about it: create a web content calendar
Think of your website as a living how many digits in philippines mobile number entity that needs attention. It’s helpful to group items that need updating and localization based on topic. For example, if you’re adding a holiday sale to your website, several elements of your main site will need to be updated and localized. Think of the banner image, web content, terms and conditions, newsletter images and copy, and social media images.
Creating and maintaining a web content calendar is always an efficient way to plan translations ahead. It prevents translators from having to translate a large campaign at the last minute, for example the day before the launch.
International Marketing: Every Market Requires Adaptation
You’ve worked hard to tailor your marketing to your own market so that you can optimize your conversions. Simply translating your website and marketing materials into another language can win you some customers, but often it still ends in disappointment. Every international market requires adaptation and alignment to achieve the same success abroad.
Do you have additional tips for international marketing success abroad? Leave them in the comments.