Word of mouth marketing: what is it and how to apply it to your business?
Posted: Mon Dec 23, 2024 9:26 am
Even if you have the best products available on the market, no business can sell them without a good marketing and promotion plan. With the right campaign, you can reach more people and increase your chances of closing good deals. And one of the most effective methods for this is word-of-mouth marketing.
You’ve probably heard of this type of marketing, but you don’t know exactly how to put it into practice. After all, how could you control what people talk about on a daily basis? In fact, you can’t control it, but you can influence your audience to achieve greater reach this way.
Want to better understand how to put this marketing method into practice? Then follow along.
What is word of mouth marketing and how does it work?
In simple terms, this is a type of marketing in which the whatsapp mexico brand promoters are the customers themselves. They recommend your products to their social circles, highlighting their qualities and directing other people to make purchases, which increases your sales volume .
Its operation is pretty self-explanatory, but it also suggests that it is simply a consequence of a job well done. This is partly true, but there are other things you can do to increase your chances of being promoted by your own audience.
What are its main advantages?
For a number of good reasons, word-of-mouth marketing is one of the most popular advertising methods. Here are some of the benefits it offers your business.
Good cost-benefit ratio
The cost of marketing campaigns is a factor that weighs heavily on the customer acquisition process and the reach of your brand. Therefore, it is important to extract the maximum benefit from every penny invested in this process. And using this type of marketing in your campaigns is a great way to optimize costs .
As you can imagine, word-of-mouth marketing has no direct cost to your business. If you know how to promote it, you can reach a considerably larger audience without having to invest the same amount initially.
Most trusted source for the public
In addition to thinking about reach, your campaigns should also take into account the customer conversion rate, that is, the percentage of people reached who become your customers. And word-of-mouth marketing also presents great results in this category, especially when compared to other available methods.
This is because, in their daily lives, most people rely on the opinions of trusted figures, such as family and friends, to make their decisions. Therefore, if you can promote a good image to a relevant group of individuals, other people in your social circles will also have a high chance of conversion.
Great thermometer for the quality of your product
Last but not least, one of the most important factors in the success of this form of marketing is the quality of your product. If the customer is not satisfied with the result obtained, then they will never recommend your company to others. If you receive many customers through recommendations, then it is a sign that your products and services are generating good results for your audience.
How to promote word of mouth marketing in your business?
Considering the very nature of this type of advertising, how can you increase the chances that customers themselves will promote your brand and products? To clarify this, here are some tips that you can put into practice. Check them out.
Do relationship marketing
Before thinking about word of mouth, talking about relationship marketing is the best option. In case you are not familiar with it, it is a type of advertising focused on maintaining an active relationship between customer and company, promoting customer loyalty in the long term. This is done through excellent customer service and loyalty benefits, for example.
Investing in relationship marketing is the first step to starting word-of-mouth advertising, as the strategy increases the trust of current customers in your business . From this relationship, over time, they will also feel more confident in recommending your services to others.
Create promotions involving recruitment
Another way to encourage word-of-mouth marketing more directly is to create promotions and benefits for customers who refer others to your company. This could be something as simple as a small discount, or more substantial, like priority access to a service.
The result of this type of promotion is that each customer tends to become a promoter of the company without generating high advertising costs. In general, the value of obtaining 2 or 3 more customers per person is much greater than the benefit offered in return.
Invest in the best customer experience
Product quality is a determining factor in your chances of being promoted by your audience, but there are other components involved, such as a better customer experience. It’s not just about the actual benefit you offer, but also how the customer feels about the entire process.
A good shopping experience involves a series of steps to make the purchase itself more satisfactory. Studying other concepts, such as the customer journey, for example, will be very important to improve the quality of this experience.
Have a presence on digital channels
Finally, it is essential that you have an active position on social media and other digital channels. A large part of your customers' interactions today are carried out through such media. Promoting your brand through them is the best option to encourage its dissemination.
Therefore, use social media regularly to promote your business, sharing relevant content and always responding promptly to your audience. This will help bring them closer to your company, in addition to being a much cheaper and more efficient means of communication to maintain interaction with current and future customers.
You’ve probably heard of this type of marketing, but you don’t know exactly how to put it into practice. After all, how could you control what people talk about on a daily basis? In fact, you can’t control it, but you can influence your audience to achieve greater reach this way.
Want to better understand how to put this marketing method into practice? Then follow along.
What is word of mouth marketing and how does it work?
In simple terms, this is a type of marketing in which the whatsapp mexico brand promoters are the customers themselves. They recommend your products to their social circles, highlighting their qualities and directing other people to make purchases, which increases your sales volume .
Its operation is pretty self-explanatory, but it also suggests that it is simply a consequence of a job well done. This is partly true, but there are other things you can do to increase your chances of being promoted by your own audience.
What are its main advantages?
For a number of good reasons, word-of-mouth marketing is one of the most popular advertising methods. Here are some of the benefits it offers your business.
Good cost-benefit ratio
The cost of marketing campaigns is a factor that weighs heavily on the customer acquisition process and the reach of your brand. Therefore, it is important to extract the maximum benefit from every penny invested in this process. And using this type of marketing in your campaigns is a great way to optimize costs .
As you can imagine, word-of-mouth marketing has no direct cost to your business. If you know how to promote it, you can reach a considerably larger audience without having to invest the same amount initially.
Most trusted source for the public
In addition to thinking about reach, your campaigns should also take into account the customer conversion rate, that is, the percentage of people reached who become your customers. And word-of-mouth marketing also presents great results in this category, especially when compared to other available methods.
This is because, in their daily lives, most people rely on the opinions of trusted figures, such as family and friends, to make their decisions. Therefore, if you can promote a good image to a relevant group of individuals, other people in your social circles will also have a high chance of conversion.
Great thermometer for the quality of your product
Last but not least, one of the most important factors in the success of this form of marketing is the quality of your product. If the customer is not satisfied with the result obtained, then they will never recommend your company to others. If you receive many customers through recommendations, then it is a sign that your products and services are generating good results for your audience.
How to promote word of mouth marketing in your business?
Considering the very nature of this type of advertising, how can you increase the chances that customers themselves will promote your brand and products? To clarify this, here are some tips that you can put into practice. Check them out.
Do relationship marketing
Before thinking about word of mouth, talking about relationship marketing is the best option. In case you are not familiar with it, it is a type of advertising focused on maintaining an active relationship between customer and company, promoting customer loyalty in the long term. This is done through excellent customer service and loyalty benefits, for example.
Investing in relationship marketing is the first step to starting word-of-mouth advertising, as the strategy increases the trust of current customers in your business . From this relationship, over time, they will also feel more confident in recommending your services to others.
Create promotions involving recruitment
Another way to encourage word-of-mouth marketing more directly is to create promotions and benefits for customers who refer others to your company. This could be something as simple as a small discount, or more substantial, like priority access to a service.
The result of this type of promotion is that each customer tends to become a promoter of the company without generating high advertising costs. In general, the value of obtaining 2 or 3 more customers per person is much greater than the benefit offered in return.
Invest in the best customer experience
Product quality is a determining factor in your chances of being promoted by your audience, but there are other components involved, such as a better customer experience. It’s not just about the actual benefit you offer, but also how the customer feels about the entire process.
A good shopping experience involves a series of steps to make the purchase itself more satisfactory. Studying other concepts, such as the customer journey, for example, will be very important to improve the quality of this experience.
Have a presence on digital channels
Finally, it is essential that you have an active position on social media and other digital channels. A large part of your customers' interactions today are carried out through such media. Promoting your brand through them is the best option to encourage its dissemination.
Therefore, use social media regularly to promote your business, sharing relevant content and always responding promptly to your audience. This will help bring them closer to your company, in addition to being a much cheaper and more efficient means of communication to maintain interaction with current and future customers.