When you sign up for Etsy, you get a standard storefront where you can list your products. The advantage is that Etsy has a customer base that browses the site looking for new products. People already search for stickers on Etsy, so if you optimize your product pages, your potential customers will be able to find them easily.
But Etsy does have fees. Each new product you add will cost you a $0.20 sign-up fee, which renews every few months. Then, when a sale is made with a basic account, Etsy takes a 6.5% commission and charges another fee for the transaction. When you sell stickers that only cost a few dollars to start with, the fees add up quickly and eat into your profits.
While Etsy is easy to set up, you also have very few customization options to make your shop stand out from the rest, so having good product descriptions , optimizing your listings, and having high-quality product photos will be key to success.
Both Christine and Ilona opened their shops on Etsy, as many sticker sellers do.
“Etsy would be an option for beginners who have just a few listings or are just testing the waters,” says Christine.
Ilona says Etsy is a great way to test your business, canadian business email list ee if there's demand for your products and build a customer base.
Many sticker shops operate on both Shopify and Etsy to diversify their sales channels and reap the benefits of both platforms. In the case of these entrepreneurs, both now run separate stores on Shopify, in addition to maintaining their Etsy listings as an alternative sales channel.
Take your business to the next level:
How to Migrate from Etsy to Shopify: 6 Easy Steps + Tips
How to sell your crafts on Etsy? An 8-step guide
9 alternatives to Etsy to sell your crafts
Sell stickers via dropshipping
Redbubble homepage
Websites like Redbubble or Society6 allow you to upload your artwork, and when a customer purchases something, the website prints and ships the product for you – dropshipping your stickers.
It's a super easy way to sell your sticker designs without having to worry about running a business, marketing or dealing with customers.
The downside, of course, is that you have very little control over the process and you don't create the final product yourself. This makes sense if you're looking for a simple side business that generates passive income , but the profit potential is also lower.
Since the website handles most of the process, your profit will only be a small fraction of the selling price, and since stickers are usually cheap, your profit per sale might be too low.
On the other hand, these sites allow you to put your design on a range of product templates, such as art prints, mugs , t-shirts and phone cases, without having to purchase them yourself.
These markets can be a good way to test out a design or two to see if they spark interest.
To really grow your business, it's best to get your own website, which will give you more flexibility and income opportunities.
How to price stickers
It's hard to put a price on art, especially art you've made yourself, but you'll have to do so now.
Stickers sold on Etsy typically range from $2-$5 , but can sell for higher prices for larger or more complex designs.
It's a good idea to check out other sticker stores and compare their prices and sizes to yours to get a general idea of how to price your collection competitively.
You should also consider the cost of materials, labor, and packaging. Consider your experience and artistic talent, too: are you new or well-established? If you're just starting out, check the market to make sure your prices stay within a set range.
“I made a spreadsheet with all the costs of the materials and made sure I was paid for the labor and time spent, as well as the shipping costs,” Christine explains.
Christine's stickers average $3.50 each, but that may not be the right price for you. Take stock of all your costs before setting a price to make sure you're coming out ahead.