Red Bull boosts mental performance
Posted: Mon Dec 23, 2024 9:53 am
In one study, participants were divided into four groups. One group drank Sprite, one drank Red Bull lime (which has a similar taste to Sprite). So far, nothing crazy. But what participants didn't know is that there were also two variations added that didn't quite match. Sprite was also put in a Red Bull can and vice versa, Red Bull Lime in a Sprite can. In this way, four variations were created.
After drinking one of the four variants, participants were asked to perform the well-known Stroop test; a cognitively demanding task.
What turned out? Participants who email id database free download thought they were drinking Red Bull performed better, regardless of whether they actually drank Red Bull or not (Schmidt, Chandon, Pessiglione & Plassman, 2017).
Red Bull increases (or decreases) race performance
The study also looked at the effect Red Bull has on our racing performance. In this study, participants were asked to play a racing game on a computer, with four different cars. One of them was stickered with Red Bull, the other cars with other brands.
The researchers showed that Red Bull could have a two-way effect. Individuals who raced a car with a Red Bull sticker either did significantly faster or slower than those in cars of other brands. The reason for this? Red Bull's brand image either pushed racers to the top of their ability, leading to very fast races, or pushed racers over the top of their ability, leading to more mistakes and therefore slower races (Brasel & Gips, 2011).
After drinking one of the four variants, participants were asked to perform the well-known Stroop test; a cognitively demanding task.
What turned out? Participants who email id database free download thought they were drinking Red Bull performed better, regardless of whether they actually drank Red Bull or not (Schmidt, Chandon, Pessiglione & Plassman, 2017).
Red Bull increases (or decreases) race performance
The study also looked at the effect Red Bull has on our racing performance. In this study, participants were asked to play a racing game on a computer, with four different cars. One of them was stickered with Red Bull, the other cars with other brands.
The researchers showed that Red Bull could have a two-way effect. Individuals who raced a car with a Red Bull sticker either did significantly faster or slower than those in cars of other brands. The reason for this? Red Bull's brand image either pushed racers to the top of their ability, leading to very fast races, or pushed racers over the top of their ability, leading to more mistakes and therefore slower races (Brasel & Gips, 2011).