Your ecommerce logo is the face of your business online. Follow the principles and tips in this guide to create a design that connects with your customers.
Ecommerce logo
On this page
What is an ecommerce logo?
3 key principles of a good ecommerce logo
5 tips for creating an effective ecommerce logo
How to use an ecommerce logo generator
Frequently asked questions about the ecommerce logo
Start your online business today.
For free.
Free trial
When you think of one of your favorite brands, the first thing that probably comes to mind is their logo. A perfect ecommerce logo is distinctive, memorable, and captures the essence of the brand. It’s hard to underestimate the value of a great design.
If you want your online business to thrive, a strong, canadian consumer email lists well-designed ecommerce logo will attract the attention of your target market.
In this guide, you'll find everything you need to create the perfect logo: what an ecommerce logo is, the main elements of a good design, and five tips for creating an ecommerce logo for your small business.
Click here to start selling online right now with Shopify
Create a professional ecommerce logo in seconds
Shopify's logo maker is designed for entrepreneurs on the go. You don't need any design experience to create your own high-resolution ecommerce logo from scratch.
Design my logo
What is an ecommerce logo?
An ecommerce logo is the visual representation of your online brand. It often combines text and symbols: the text reflects your business name and the symbols express your brand identity in a unique way.
Your ecommerce logo is often the first thing customers see on your website, social media, and other marketing materials, and it can greatly influence their first impression of your online store .
Therefore, the goal of an ecommerce logo is to communicate who you are and what you offer in order to attract your ideal customers.
3 key principles of a good ecommerce logo
Some of the most important elements of an effective ecommerce logo include:
1. Relevance
An ecommerce logo that reflects the essence of your online store or your products helps to convey trust and authenticity.
The right ecommerce logo will have some connection to the type of products you sell, even if the connection is primarily thematic. For example, Starbucks' logo includes an image of a mermaid, evoking early sailors who transported coffee around the world.
2. Simplicity
An effective ecommerce logo is simple, easy to recognize, and visually appealing. It communicates the type of business you run, without being overly complicated or abstract.
For example, Gymshark’s logo is sleek and conveys a sense of forward movement, which is perfectly suited for a sportswear company. Simple logo designs are easy for customers to recognize and remember.
Gymshark ecommerce logo
3. Versatility
A versatile ecommerce logo looks good in different formats, such as print, digital displays, and products. It can be scaled and displayed on various media, while maintaining its quality and recognition.
A simple logo is also easy to incorporate into product designs, packaging, labels, and your ecommerce website .
For example, Magic Spoon’s ecommerce logo works on many different media. You can include the design on any brand asset and customers will recognize it no matter what.
Magic Spoon ecommerce logo on its cereal box