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AI’s ability to emulate humans is improving daily

Posted: Thu Mar 27, 2025 9:06 am
by jrineakter
While there is no replacement for real human interaction, AI is increasingly improving its ability to emulate human behaviours. AI is in the WORST state it ever will be today. It will only get better and we will have to keep up with those improvements.

AI is transforming all professions
Every organisation is going to have to adapt to AI to stay competitive. The way that we work will have to change to better utilise both our time and AI to maintain a competitive edge. This could mean reskilling and investing in our employees, and knowing which tasks you can and cannot delegate to AI.

We need to learn by doing
We’re at the dawn of AI so applying cautious common sense, especially with data security is critical. But if agencies do not engage with AI and new technology, they risk falling behind their buy phone number list competitors. After all, at The Marketing Pod, the team is “Bold, Brave, and Curious”. They are dedicated to embracing new technology and seeking to make the best use of it. As Claire says, ‘it would be silly to stick our heads in the sand. AI is here to stay, so we had better learn how to work with it!’.

AI has the potential to help us understand clients and prospects.
When we place useful inputs into GPTs (generative pre-trained transformers) AI can help us sort through data at a much quicker rate than before. This can help us to tailor our recommendations to a particular client based on past interactions. AI can also assess prospects by analysing market data rapidly. However, it’s vital to use GPTs that are built specifically for the agency, so that we know data is protected.