Only if you really manage to build a lot of reach, advertising can be turned off. But then a new risk immediately arises: your entire community is in their hands, instead of you being able to communicate directly with your target group. One policy change, one complaint, or one change in their algorithm can shut down your hard-built community.
How to make videos on your own platform: step-by-step plan
Your professional video strategy in 10 steps
Don't worry, you don't have to throw YouTube out. It's a matter of using a video platform differently: for teasers. This is your professional online video strategy in ten steps:
1. Teasers on a free video platform
Create short teaser videos of 30 seconds for example and place them on b2b email list your favorite free video platform. Refresh this channel regularly, so that the algorithms keep ranking you high and your audience is always surprised with new material. With short videos it is much harder for competitors to advertise.
Entice visitors in the teaser to watch the real video on your site. You do this with words and images, and also with clickable overlays on the videos. Make sure that the link to the video page of your site is in the bio and in the description of each video.
3. Build your own video channel, on your own site
Host your videos with a professional streaming provider. It's cheaper and more scalable than from your own site. Place their video player on a special video page and build your own video channel. Where no one is tempted to watch other videos than yours, or to click away to a video platform.