Reach & Frequency Data
With this data, you can understand the impact of reach and frequency on your Google Media ROI, and find the optimal reach and frequency to maximize efficiency and effectiveness.
Product Description:
Google's MMM data feed provides MMM (Marketing Mix Modeling) providers and advertisers with aggregated clicks, impressions, and costs for a selected group of campaigns.
The MMM data platform allows lista de emails your Google sales team to validate data before it is submitted, ensuring it is fully accurate and ready to be included in the model.
During the data validation process, your sales team can select groups of campaigns and send reach and/or frequency data for the campaigns.
Self-Onboarding Platform and Automated Recurring Requests
Request Google MMM data and track the status of your data requests. Automated recurring requests deliver Google MMM data on your schedule, simplifying data collection.
Product Description:
External UI that advertisers can access via an email link can add multiple users and request MMM for their brands. They can then track the requests and receive data directly through the platform.
Video & Display Media
Brand Lift (Mastheads & Display)
Brand Lift (Mastheads & Display)
Brand Lift on Mastheads
As a marketer, this will help you understand how large-scale advertising formats can improve ad recall and awareness performance.
Brand Lift for Display (DV360)
Combining video and display increases brand equity performance by 2.7x. Because you can measure this, it can be optimized.
Product Description:
Minimum budget: $15k/28 days per survey question.
Excluding ad recall.
Non-O&O, AdX and 3P inventory exchange