In this criterion, as its name indicates, the scoring or classification of the leads will be according to their behavior , for example:
Show interest in the brand.
Visit your blog and interact.
Request information through your landing pages.
Your content is downloaded.
Share your data with the brand.
Clicks on different links on your website.
All of these aspects are relevant when classifying the user and special lead establishing specific content for them.
Now that we understand what MQLs are, how to acquire them, nurture them, classify them, and keep them moving through our sales funnel, we can talk about how to increase your number of marketing qualified leads.
As we mentioned earlier, it's natural that some will fall by the wayside between becoming leads and MQLs. However, the more leads you make, the greater your chances of making a sale.
That's why we'll now define some techniques or tools so you can make this process increasingly effective.