There is traffic – no sales! We find and eliminate the causes using site traffic analysis
Posted: Mon Dec 23, 2024 10:41 am
Theodore Roosevelt
The main goal of any promotion is sales. However, buyers who have paid for the product are the final stage of the chain, and the initial link or basis is traffic.
Content
1. Technical problems
2. Unattractive design, confusing interface
3. Uninteresting offer
4. Untargeted traffic
Experts are struggling to attract it day and night, claiming that sales will grow proportionally to traffic. But is this always true?
Of course, when the traffic curve is growing upwards, it is nice. But if at the telegram filipino girl same time another, more important curve – sales – is standing still, then what is the point? It is especially offensive if you pay for the amount of traffic, and not for transactions. Now is the time to figure out the question – why is there traffic on the site, but no sales?
1. Technical problems
To consider more complex tasks, it is necessary to exclude the most obvious reasons for low conversion at the start. Conduct a full technical audit of your site. And it is better if this is done by an experienced specialist.
Checklist of things to check first:
Website loading speed
Users are becoming more and more hasty, no one wants to waste extra time while your site is loading. Check your loading speed with Google's free tool - PageSpeed Insights.
Analysis of traffic from mobile devices.
Check the amount of traffic to your site from mobile devices. This can be done in your CoMagic (UIS) personal account in the General end-to-end analytics report - "Traffic analysis", selecting the required dimension:
If a significant amount of traffic comes to your site from mobile devices, then unfinished or unexpectedly "crazy" layout can become a real problem. Make sure that the site is displayed correctly on all devices, test several pages, catalog, basket, etc. Be sure to try to send a request or call from the device.
Display in different browsers
Also, using the "Traffic Analysis" report, we look at which browsers our visitors use most often, and test the display of the site in these browsers. For this, you can use the free BrowserShots service. Just enter the site address and analyze the result - a set of screenshots.
Another audit that won't hurt a low-conversion site is usability.
Don't waste your advertising budget
The call tracking and end-to-end analytics service will show the effectiveness of each source in terms of “from click to sale”.
Get a consultation
2. Unattractive design, confusing interface
The appearance of the site, the convenience of the menu, forms, basket, etc. play a big role in the conversion process. Poor navigation can significantly reduce the percentage of goal achievement. If the site interface is complex and unclear, visitors will not waste time to figure it out.
To identify problems in this area, conduct behavioral analytics of site traffic. To do this, use the following metrics:
viewing depth;
time on site;
bounce rate.
They are available in your personal account in the Traffic Analysis report.
If you want to track user behavior on your site in more detail, you can use the Yandex.Metrica webvisor to view a video recording of each visit. Useful analytics tools such as a heat map, scroll map, etc. are also available there.
If you have not noticed any obvious failures when filling out a form or making a purchase, and it is difficult to evaluate the design yourself, it is better to entrust the usability audit to professionals. They will conduct a more detailed behavioral analysis of the site traffic, as well as analytics among competitors. The result of the work will be a list of recommendations for implementation. They can be implemented as part of A/B testing of the site, individual pages, offers, etc. By the way, about the offer...
3. Uninteresting offer
The effectiveness of your USP depends on its correct positioning. What does this mean? Build your offer based on its benefits and advantages for the client.
How is your product useful?
What problems can it solve?
How is it better than its competitors?
If your offer doesn't include a solution to the specific problems and needs of your target audience, it won't work, no matter how much traffic your site generates.
How can you identify this weak spot using traffic analysis? Analyze the "Bounce Rate" separately for each page with your offer. Track user behavior on the site when interacting with the main screen where the offer is located. Uninterested visitors are easy to recognize - they leave the page within 3 to 10 seconds.
The main goal of any promotion is sales. However, buyers who have paid for the product are the final stage of the chain, and the initial link or basis is traffic.
Content
1. Technical problems
2. Unattractive design, confusing interface
3. Uninteresting offer
4. Untargeted traffic
Experts are struggling to attract it day and night, claiming that sales will grow proportionally to traffic. But is this always true?
Of course, when the traffic curve is growing upwards, it is nice. But if at the telegram filipino girl same time another, more important curve – sales – is standing still, then what is the point? It is especially offensive if you pay for the amount of traffic, and not for transactions. Now is the time to figure out the question – why is there traffic on the site, but no sales?
1. Technical problems
To consider more complex tasks, it is necessary to exclude the most obvious reasons for low conversion at the start. Conduct a full technical audit of your site. And it is better if this is done by an experienced specialist.
Checklist of things to check first:
Website loading speed
Users are becoming more and more hasty, no one wants to waste extra time while your site is loading. Check your loading speed with Google's free tool - PageSpeed Insights.
Analysis of traffic from mobile devices.
Check the amount of traffic to your site from mobile devices. This can be done in your CoMagic (UIS) personal account in the General end-to-end analytics report - "Traffic analysis", selecting the required dimension:
If a significant amount of traffic comes to your site from mobile devices, then unfinished or unexpectedly "crazy" layout can become a real problem. Make sure that the site is displayed correctly on all devices, test several pages, catalog, basket, etc. Be sure to try to send a request or call from the device.
Display in different browsers
Also, using the "Traffic Analysis" report, we look at which browsers our visitors use most often, and test the display of the site in these browsers. For this, you can use the free BrowserShots service. Just enter the site address and analyze the result - a set of screenshots.
Another audit that won't hurt a low-conversion site is usability.
Don't waste your advertising budget
The call tracking and end-to-end analytics service will show the effectiveness of each source in terms of “from click to sale”.
Get a consultation
2. Unattractive design, confusing interface
The appearance of the site, the convenience of the menu, forms, basket, etc. play a big role in the conversion process. Poor navigation can significantly reduce the percentage of goal achievement. If the site interface is complex and unclear, visitors will not waste time to figure it out.
To identify problems in this area, conduct behavioral analytics of site traffic. To do this, use the following metrics:
viewing depth;
time on site;
bounce rate.
They are available in your personal account in the Traffic Analysis report.
If you want to track user behavior on your site in more detail, you can use the Yandex.Metrica webvisor to view a video recording of each visit. Useful analytics tools such as a heat map, scroll map, etc. are also available there.
If you have not noticed any obvious failures when filling out a form or making a purchase, and it is difficult to evaluate the design yourself, it is better to entrust the usability audit to professionals. They will conduct a more detailed behavioral analysis of the site traffic, as well as analytics among competitors. The result of the work will be a list of recommendations for implementation. They can be implemented as part of A/B testing of the site, individual pages, offers, etc. By the way, about the offer...
3. Uninteresting offer
The effectiveness of your USP depends on its correct positioning. What does this mean? Build your offer based on its benefits and advantages for the client.
How is your product useful?
What problems can it solve?
How is it better than its competitors?
If your offer doesn't include a solution to the specific problems and needs of your target audience, it won't work, no matter how much traffic your site generates.
How can you identify this weak spot using traffic analysis? Analyze the "Bounce Rate" separately for each page with your offer. Track user behavior on the site when interacting with the main screen where the offer is located. Uninterested visitors are easy to recognize - they leave the page within 3 to 10 seconds.