4 E's of Marketing: Learn the progress and learn how to apply them in your marketing strategy
Posted: Sat Dec 21, 2024 4:33 am
Since the arrival of the Internet in our daily lives, things are no longer the same as before. Everything in our society is changing, from the simplest things, which were our daily form of communication, to more complex things, such as some concepts that were previously considered practically dogmas.
As everything changes, things in marketing could not be different. The famous 4Ps of marketing are giving way to the 4E's and today you are going to discover everything about this new strategic vision.
Remembering the 4Ps of marketing
Also known as the Marketing Mix , the 4Ps represent the australia email list 7.6 millions contact leads four basic pillars of any traditional marketing strategy , which are Product, Price, Place and Promotion.
The success of any traditional marketing campaign is based on the balance between these 4Ps.
With the emergence of digital marketing , these 4Ps gave way to the 4E's, which we will see below.
What are the 4 E's of marketing ?
With the evolution of marketing the mix changed in this way:
The Product gave way to the Experience .
The Price is now Exchange .
The Plaza , which would be the point of sale, gives way to “any place” which in English is E veryplace.
And finally, Promotion gives space to Evangelization or Engagement .
From product to experience
Nowadays there are no unique products, the variety is so great that for a product we have an infinite number of varieties and options that can satisfy the basic need for which they were designed. That is why the product is no longer essential.
Nowadays, what is considered and valued most is the experience that this product brings . This experience can be sensorial and even subjective. Many times we buy a product simply because of the image we have of the brand, without considering other factors.
Digital marketing no longer sells products, but rather experiences. A unique experience is irreplaceable, but a product is not.
As everything changes, things in marketing could not be different. The famous 4Ps of marketing are giving way to the 4E's and today you are going to discover everything about this new strategic vision.
Remembering the 4Ps of marketing
Also known as the Marketing Mix , the 4Ps represent the australia email list 7.6 millions contact leads four basic pillars of any traditional marketing strategy , which are Product, Price, Place and Promotion.
The success of any traditional marketing campaign is based on the balance between these 4Ps.
With the emergence of digital marketing , these 4Ps gave way to the 4E's, which we will see below.
What are the 4 E's of marketing ?
With the evolution of marketing the mix changed in this way:
The Product gave way to the Experience .
The Price is now Exchange .
The Plaza , which would be the point of sale, gives way to “any place” which in English is E veryplace.
And finally, Promotion gives space to Evangelization or Engagement .
From product to experience
Nowadays there are no unique products, the variety is so great that for a product we have an infinite number of varieties and options that can satisfy the basic need for which they were designed. That is why the product is no longer essential.
Nowadays, what is considered and valued most is the experience that this product brings . This experience can be sensorial and even subjective. Many times we buy a product simply because of the image we have of the brand, without considering other factors.
Digital marketing no longer sells products, but rather experiences. A unique experience is irreplaceable, but a product is not.