Reasons to advertise on Facebook

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Facebook advertising offers you a very powerful platform for acquiring new customers. With Facebook Ads, you can reach audiences who may not have heard of your products or company before. Facebook also offers many options for retargeting. For example, there are retargeting campaigns that make it particularly easy to draw attention to your products again among users norway phone number data who already know you. These two advantages work primarily because the platform is incredibly data-rich.

Facebook Ads are free for all businesses – as is the Ads Manager tool. The only costs are those associated with setting up a budget and running the ad. The cost of running ads on Facebook depends on many factors (your budget, ad types, industry, etc.), but in general, advertisers should expect to pay between a few cents and a few euros per click. If you're interested in learning more about this topic, be sure to check out our article "Calculating Facebook Ads Costs ." When it comes to costs, it's important to distinguish between CPM (cost per mille/cost per 1,000 impressions) and CPC (cost per click).

Ads are best suited for achieving quick results. Once you've set up your campaigns in Ads Manager, verified them, and launched them live, they'll start working and immediately begin promoting your product to potentially thousands of people. Ads are typically verified within 24 hours. The advantage of Facebook ads is that businesses can start selling within a few days.

Additionally, you can choose from a variety of "advertising objectives" that align with your business goals. This is ideal for businesses that want to prioritize different outcomes for their ads. For example, ads can be designed to achieve more: post engagement/interaction, increased website traffic, lead generation, etc.

So let's recap: These are the benefits of running Facebook Ads:

Facebook provides you with a lot of important data about your target audience, so you can acquire new customers and engage in retargeting
Facebook ads can be very cost-effective
Facebook Ads can be verified and placed within 24 hours
The variety of advertising objectives allows you to determine exactly what you want to achieve with your ad