Marketing automation with inbound marketing
Posted: Mon Apr 21, 2025 9:33 am
Do you remember the telephone chain from back in the day? When I was in school, we had the classic (not yet GDPR-compliant) class address list. When very important information was needed, like the cancellation of the first lesson, the class teacher would start the telephone chain in the afternoon or on the weekend by calling the first person on the list. This person would then have to call the next classmate and pass on the information, and so on. If the next person couldn't be reached, the person after that had to kuwait phone number data be called so that the flow of information didn't get stuck. If you look closely, this was already a type of workflow automation, even with false and if redirections. (At least for the class teacher 
) Such a chain can also be used in today's inbound marketing – but then it's no longer called a telephone chain, but marketing automation.
Enough of the nostalgia! Marketing automation is now an important component of inbound marketing, ensuring processes and procedures can be implemented as efficiently as possible. Learn about the elements and strategies involved in marketing automation in this blog post.
What exactly does marketing automation mean?
Marketing automation, as the name suggests, involves the automation of processes, workflows, and procedures using software. Existing workflows, such as follow-up emails, are sent automatically when certain criteria are met by the user. The goal is to provide the potential customer with information that is as personalized as possible, tailored to their needs, and to guide them through the sales process. These are the basic principles of inbound marketing, and automated workflows can be implemented efficiently.
) Such a chain can also be used in today's inbound marketing – but then it's no longer called a telephone chain, but marketing automation.Enough of the nostalgia! Marketing automation is now an important component of inbound marketing, ensuring processes and procedures can be implemented as efficiently as possible. Learn about the elements and strategies involved in marketing automation in this blog post.
What exactly does marketing automation mean?
Marketing automation, as the name suggests, involves the automation of processes, workflows, and procedures using software. Existing workflows, such as follow-up emails, are sent automatically when certain criteria are met by the user. The goal is to provide the potential customer with information that is as personalized as possible, tailored to their needs, and to guide them through the sales process. These are the basic principles of inbound marketing, and automated workflows can be implemented efficiently.