How can you use buyer personas?
Posted: Mon Apr 21, 2025 9:46 am
The most important area of application is marketing. There, you work with target audiences. When you supplement these with buyer personas, you get a vivid picture of your ideal buyer and are able to put yourself in the shoes of your buyers. This helps you make your marketing more attractive, useful, and overall more successful.
This is particularly relevant in B2B marketing for products that require explanation . If you know what prior information and information needs your buyer persona has at a certain point in the customer journey , you can use these insights to indonesia phone number data create content. This is helpful both for designing traditional product information and campaigns and for coordinating the content for your website. The possibilities of inbound marketing are particularly exciting in this context. The article "Inbound Marketing – Does It Work?" provides a quick overview of the topic.
Buyer personas also simplify the classification of your audience or existing records in your CRM . This allows you to segment your contacts and tailor your messages accordingly, instead of sending the same emails to all contacts in your database. In the article "Lead Nurturing: B2B Marketing with X-Ray Vision," you'll learn about the role buyer personas play in lead nurturing.
Why the buyer persona supports your strategy
If we complement our broad thinking in terms of target groups and have realistic people in mind, we can make the entire strategy and creation process in marketing more efficient.
It also allows for the representation of diverse lifestyles. Where the target audience remains relatively anonymous and vague, a persona can provide us with real insights into behavior, needs, and goals.
It's easier to empathize with a specific persona than with an entire group. Most people can identify with an individual much more easily, and we as marketers are no exception.
All communication measures can be controlled and designed more precisely when they are directed at a "real" person, because the needs of an individual are much more precise than those of a general group. This is especially important when it comes to content-based marketing approaches such as inbound marketing. To offer relevant content, you need to know the recipient's needs as precisely as possible.
This is particularly relevant in B2B marketing for products that require explanation . If you know what prior information and information needs your buyer persona has at a certain point in the customer journey , you can use these insights to indonesia phone number data create content. This is helpful both for designing traditional product information and campaigns and for coordinating the content for your website. The possibilities of inbound marketing are particularly exciting in this context. The article "Inbound Marketing – Does It Work?" provides a quick overview of the topic.
Buyer personas also simplify the classification of your audience or existing records in your CRM . This allows you to segment your contacts and tailor your messages accordingly, instead of sending the same emails to all contacts in your database. In the article "Lead Nurturing: B2B Marketing with X-Ray Vision," you'll learn about the role buyer personas play in lead nurturing.
Why the buyer persona supports your strategy
If we complement our broad thinking in terms of target groups and have realistic people in mind, we can make the entire strategy and creation process in marketing more efficient.
It also allows for the representation of diverse lifestyles. Where the target audience remains relatively anonymous and vague, a persona can provide us with real insights into behavior, needs, and goals.
It's easier to empathize with a specific persona than with an entire group. Most people can identify with an individual much more easily, and we as marketers are no exception.
All communication measures can be controlled and designed more precisely when they are directed at a "real" person, because the needs of an individual are much more precise than those of a general group. This is especially important when it comes to content-based marketing approaches such as inbound marketing. To offer relevant content, you need to know the recipient's needs as precisely as possible.