Categories to Avoid When Searching for Products to Sell Online

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Some of the products in this category may correspond to niche products, but it is essential to make an effective product selection by excluding the items listed in the “to avoid” categories.

Some product categories have grown significantly in the past decade, and there are already too many companies and stores selling these products. Stop growing at the same rate as e-commerce: books and jewelry are certainly not among the most popular categories. More than 80% of Americans said they bought electronic products or accessories online in the past three months, which means they already have their own trusted store that they turn to for these products.

Eliminate the following categories from your list: books, jewelry, electronics, and clothing. To find an effective niche, you need to be more specific.

Warning: The suggestion is not to avoid these categories completely, but to try to be as specific as possible. You could think of selling women's plus-size clothing, custom cycling accessories and clothing, jewelry vietnam email list hidden in candles. Whatever your product, always try to find an interesting and particular sub-category that can make your store unique. Avoid selling products belonging to the most general categories.
Identify products that customers buy repeatedly

Choosing products with a low profit margin, if your customers only buy those products once, is not the best strategy for the long-term success of your store. Think about products that people buy online more than once, and try to turn occasional customers into regulars. Cosmetics, clothing, party supplies are examples of products that people need more than once in a year. Attract customers with marketing campaigns after their first purchase, and make sure they don't forget about you with personalized emails, to create long-lasting and loyal relationships with your customers. The value of these customers in the long term can be higher than all your occasional customers.