Here are 5 useful tips to be prepared for Black Friday and Cyber Monday
Posted: Tue Apr 22, 2025 3:50 am
Having worked in the marketing world for years, we have noticed that one of the main problems of Black Friday is the quantity of products, which often does not correspond to demand.
It may happen that a product is particularly sought accurate mobile phone number list after during BFCM days and that the demand is so strong that the warehouse empties in a short time.
On the contrary, you may make overly optimistic forecasts and end up with a warehouse full of unsold products.
What to do to avoid these inconveniences?
How to be prepared for anything?
Our advice is: plan your warehouse inventory first.
How is it done?
Do a careful analysis of the sales that occurred during the year 2021.
Compare the Black Friday period to other times of the year when you have had high demand.
Do an analysis of the best-selling products and try to predict based on this data which goods will be most in demand to keep in stock.
Remember! Never underestimate the boost in demand for your best-selling products, and likewise, don’t expect your less-sold products to suddenly explode.
It can happen during BCFM, but these are exceptions.
In any case, a business plan for your different products drawn up based on the sales of the current year will certainly help you to better plan the requests that will come to you in those “hot days”.
2) Make the right offer
Every self-respecting Black Friday has its incredible offers.
Your company can't be any less.
Black Friday will be your great opportunity to present incredible promotions and discounts based on your brand and products/services.
There are many formulas that can be successful and it is important to be creative and open to find the offer that best suits your needs.
For example, a luxury store cannot afford to sell its goods for €5, just as it cannot think of advertising by sending flyers to people’s homes.
The right promotions should maintain the tone of your store and not seem like a sale.
It may happen that a product is particularly sought accurate mobile phone number list after during BFCM days and that the demand is so strong that the warehouse empties in a short time.
On the contrary, you may make overly optimistic forecasts and end up with a warehouse full of unsold products.
What to do to avoid these inconveniences?
How to be prepared for anything?
Our advice is: plan your warehouse inventory first.
How is it done?
Do a careful analysis of the sales that occurred during the year 2021.
Compare the Black Friday period to other times of the year when you have had high demand.
Do an analysis of the best-selling products and try to predict based on this data which goods will be most in demand to keep in stock.
Remember! Never underestimate the boost in demand for your best-selling products, and likewise, don’t expect your less-sold products to suddenly explode.
It can happen during BCFM, but these are exceptions.
In any case, a business plan for your different products drawn up based on the sales of the current year will certainly help you to better plan the requests that will come to you in those “hot days”.
2) Make the right offer
Every self-respecting Black Friday has its incredible offers.
Your company can't be any less.
Black Friday will be your great opportunity to present incredible promotions and discounts based on your brand and products/services.
There are many formulas that can be successful and it is important to be creative and open to find the offer that best suits your needs.
For example, a luxury store cannot afford to sell its goods for €5, just as it cannot think of advertising by sending flyers to people’s homes.
The right promotions should maintain the tone of your store and not seem like a sale.