Website content – what is important?
Posted: Tue Apr 22, 2025 4:12 am
Sounds obvious, right? After all, a homepage needs content; otherwise, it would be empty. But I'm not talking about just any content that fills out some design elements; I'm talking about genuine website content with added value. This canada phone number data means: Customers who are currently in the research process need precisely the information that will help them make their purchasing decision. It pays to follow this principle right from the start when creating the website.
An example: Someone wants to build a swimming pool in their garden. This is neither an easy nor a cheap undertaking, so they will first do extensive research online. During their research, the future pool owner comes across various providers. One of them has interesting and useful content on the topic of pool construction on its website, perhaps as an e-book or in a blog. There, our pool friend finds the answers to their questions and possible solutions for their plans. At the same time, the pool company has taken the opportunity to position itself as competent and helpful. It has made a good first impression – and this pays off when the customer makes their purchase decision. This user-centric approach, concentrating on the needs and preferences of prospective customers, is called inbound marketing .
An example: Someone wants to build a swimming pool in their garden. This is neither an easy nor a cheap undertaking, so they will first do extensive research online. During their research, the future pool owner comes across various providers. One of them has interesting and useful content on the topic of pool construction on its website, perhaps as an e-book or in a blog. There, our pool friend finds the answers to their questions and possible solutions for their plans. At the same time, the pool company has taken the opportunity to position itself as competent and helpful. It has made a good first impression – and this pays off when the customer makes their purchase decision. This user-centric approach, concentrating on the needs and preferences of prospective customers, is called inbound marketing .