How do I measure KPIs?
Posted: Tue Apr 22, 2025 5:16 am
There are many different analytics tools for measuring key performance indicators. Google Analytics is, of course, suitable for marketing KPIs, but other tools like HubSpot, Sistrix, or Seobility are also suitable. These web analytics tools can be used to collect website data. It's important to thoroughly review the data regularly—at least once a month—and derive appropriate actions from it. Of course, you should always keep an eye on your website data to be able to respond appropriately and quickly to fluctuations, such as falling traffic.
What relevant KPIs are there in marketing?
Since KPIs are set differently in each company depending on the goals to be achieved, el salvador phone number data the following list is only general and shows the common KPIs that can be used in marketing:
Page view, also page impression or page views, indicates the number of times a single website is viewed with a browser.
Unique visits indicate how often a website is visited with an IP address in a certain period of time.
A newsletter subscription counts as registration with a valid email address via a form on the website.
The dwell time describes the time period between the first and last access to the website.
The bounce rate describes how many users leave the page immediately after clicking on it without making a conversion.
Social shares indicate how much information is shared via social media, usually via social sharing buttons.
What relevant KPIs are there in marketing?
Since KPIs are set differently in each company depending on the goals to be achieved, el salvador phone number data the following list is only general and shows the common KPIs that can be used in marketing:
Page view, also page impression or page views, indicates the number of times a single website is viewed with a browser.
Unique visits indicate how often a website is visited with an IP address in a certain period of time.
A newsletter subscription counts as registration with a valid email address via a form on the website.
The dwell time describes the time period between the first and last access to the website.
The bounce rate describes how many users leave the page immediately after clicking on it without making a conversion.
Social shares indicate how much information is shared via social media, usually via social sharing buttons.