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Before we get into the strategies, tactics

Posted: Tue Dec 24, 2024 5:38 am
by zihadhosenjm80
Before we get into the strategies, tactics and templates behind effective blogger outreach, let’s lay the foundation for why you should consider doing outreach in the first place.

So you’ve started a blog. However great your content is today, the reality is that nobody will ever learn about your blog—unless you get the word out there.

And while your family on Facebook or friends on Twitter might be happy to cheer you on, you’re probably going to want to expand your audience beyond the people you already know. One of the best ways to grow your audience is through outreach.

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What is Blogger Outreach?
Blogger outreach is when you “reach out” to other bloggers, publishers or website owners who might be able to help get your name (and content) in front of their audiences. That’ll usually be through actions like sharing your albania phone number material on their social channels, accepting a guest blog post from you, linking to a relevant article of yours, or even more creative outlets like appearing as a guest on their podcast, co-hosting a webinar, speaking at a conference or otherwise.

The ultimate goal of this is building your audience, credibility and business.
You want the outreach you do, to have a tangible benefit in some way—it should lead to driving more traffic, generating new leads (email subscribers) or even direct revenue.

Even more importantly, when done right, outreach should be a win-win relationship.

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The blogger or publisher you’re reaching out to should get something from your newly formed partnership too—like a great free piece of guest content for their blog, an expert quote for them to include in an upcoming article or even just a highly relevant resource suggestion they can share in a future post for their readers.

Today however, most outreach is really bad. And that’s why I’ve compiled my ultimate guide to doing smart outreach, so let’s jump in.

Blogger Outreach 101: How to Do Smart Blogger Outreach (+ Free Email Templates)