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Posted: Sun May 18, 2025 10:46 am
Edited by Emily Martin
Rejoice shows you how to map your keywords to both the buyer's purchase journey and the corresponding user intent.
A digital whiteboard that shows the stages of the buyer's journey and how that translates into customer intent.
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video transcription
Hi, I'm happy., and welcome to this edition of Whiteboard Friday. So I'm going to talk to you about how to tailor your keywords to your user intent and buyer journey, so I'm showing you a good framework for when you're developing your strategy, doing your keyword research, and you want to provide that added value to your clients so that they fully understand the whole point of keyword research.
So I'll take you through the diagram. So we think we have a gambling data indonesia journey, which is the buyer's journey from start to finish in terms of how they can organize and create and solve their problems.
Awareness stage
Diagram showing the elements within the awareness stage of the buyer's journey
So if we start with awareness, we all understand that awareness is when your buyer identifies that they have a problem.
So they become aware that they have a problem, and they need to find a solution. So within awareness, basically any content you create or any keyword research you're doing, you want to find the type of keywords that will help your users or your users can search for them to describe or inform something.
So what kind of keywords can we look at? So there is something called keyword modifier. Now we all know that keywords can be short tail, they can be long tail, but there are modifiers that help us figure out the intent or purpose of the keywords. So within awareness, the modifiers we have are what, how, where, and who.
Rejoice shows you how to map your keywords to both the buyer's purchase journey and the corresponding user intent.
A digital whiteboard that shows the stages of the buyer's journey and how that translates into customer intent.
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video transcription
Hi, I'm happy., and welcome to this edition of Whiteboard Friday. So I'm going to talk to you about how to tailor your keywords to your user intent and buyer journey, so I'm showing you a good framework for when you're developing your strategy, doing your keyword research, and you want to provide that added value to your clients so that they fully understand the whole point of keyword research.
So I'll take you through the diagram. So we think we have a gambling data indonesia journey, which is the buyer's journey from start to finish in terms of how they can organize and create and solve their problems.
Awareness stage
Diagram showing the elements within the awareness stage of the buyer's journey
So if we start with awareness, we all understand that awareness is when your buyer identifies that they have a problem.
So they become aware that they have a problem, and they need to find a solution. So within awareness, basically any content you create or any keyword research you're doing, you want to find the type of keywords that will help your users or your users can search for them to describe or inform something.
So what kind of keywords can we look at? So there is something called keyword modifier. Now we all know that keywords can be short tail, they can be long tail, but there are modifiers that help us figure out the intent or purpose of the keywords. So within awareness, the modifiers we have are what, how, where, and who.