Diagram showing the elements in the decision stage of the buyer's journey
Posted: Sun May 18, 2025 10:51 am
That is why they are trying to consider their options. So it will be commercial. But what is the purpose? The goal may be that they want to be taken to the right site. So a purpose of the sites just means they're looking for that particular site that will help them, I guess, decide, help them get to the decision stage.
But the whole point is that you want to create the kind of content advertising database that makes sure you're targeting that user's intent, the query they're looking for. So our buyers, they have options. They're looking at it, and they've picked a great solution. So of course the next step will be the decision step.
Decision stage
So in the decision stage, again, they just want to find the best price. I know which provider I want. I know where I have to go to get this solution. So then, you're still going to explain. You're still going to demonstrate. But how can you perform at the decision stage? It's easy -- Frequently Asked Questions.
That's why we have FAQ pages answering important questions. So they land on your site. They know that I want you to be that service provider for my problem. So I need a FAQ. I probably need case studies to read about other people's stuff. I need reviews. I want to review the product.
But the whole point is that you want to create the kind of content advertising database that makes sure you're targeting that user's intent, the query they're looking for. So our buyers, they have options. They're looking at it, and they've picked a great solution. So of course the next step will be the decision step.
Decision stage
So in the decision stage, again, they just want to find the best price. I know which provider I want. I know where I have to go to get this solution. So then, you're still going to explain. You're still going to demonstrate. But how can you perform at the decision stage? It's easy -- Frequently Asked Questions.
That's why we have FAQ pages answering important questions. So they land on your site. They know that I want you to be that service provider for my problem. So I need a FAQ. I probably need case studies to read about other people's stuff. I need reviews. I want to review the product.